If you would like to start building your email marketing strategy but aren't sure where to begin, these are some types of emails that we recommend you send, depending on where your contact is in the communication cycle.

We know how frustrating it can be to spend a lot of time creating beautiful emails and then feeling like you don't get a lot of results. Don’t worry, we're here to help you put your best efforts into the most effective email campaigns.

Welcome mail

Everyone likes a warm welcome - it's confirmation that they've successfully signed up for your mail, in addition, it can provide a recipient with instant gratification. It doesn't have to be complicated though, keep it simple, fresh, energizing and easy to read. If possible, be sure to personalize your message and remember that you want to invite this real person into your business or organizational information exchange.

And don’t forget to tell your subscriber about the next step. Think about something like ‘Getting started with…’ or ‘See how you can use … to growth your business’. It’s simple, but it works.

Newsletter

As you know, there can be quite a few steps involved in order to send a good email. You're probably familiar with the weekly or monthly email newsletter - this is a tried and true way to keep contacts engaged with your brand, products, service or group. It's also a way to ensure that your contacts are getting a lot of value for free.

Start with the plan and make sure you choose a frequency that you can maintain. Consider some important dates, events, and information that is relevant to your subject matter then create newsletters based on those themes.

Follow up with a review of your campaign statistics. Take a look at your data, Open Rates, Bounce Rates, Click Rates and so on. Then use this data to update your newsletter sending practices.

Announcement

The third kind of email is the announcement. Announcements about new products, software updates or about important changes at your company are great ways to ensure your customers and contacts stay informed.

Most people don't seek out updates or new information in general, it's better if it just shows up in their inbox!

Announcement emails provide a great opportunity to show that you want to solve problems for your customers and help them make their businesses bigger and better using solutions you provide. Announcements can drive real traffic, consider the links you add, calls to action and general format before sending to help you get great results.

Training email

One of the easiest ways to gain your subscriber's love and respect is to provide them with real value. Providing solutions to problems is what people are looking for and why people buy services or products. Inform your contacts, teach them about how best to use your tools. Use photos, videos, and links to supporting content to round out your offering.
Win-back email

The win-back email is one you might choose to send to a subscriber who has never bought your product or service but for some reason, they visited your website at some point or they subscribe to your newsletters.

You want to help this contact become an active customer. One way to do this is to target them with a special offer - Take time creating your email because every single word will be very important. You want to find the tipping point that will help this subscriber take the next step in their customer journey.

Consider automating these campaigns so you can maintain a consistent pattern of communication. Once you've got these campaigns in place you'll no doubt start to see the positive results of your efforts show up in your Elastic Email dashboard reports.


Source: https://elasticemail.com/post/5-emails-every-marketer-send/

This is what every entrepreneur should know... But they ignore. Jumia and Kong are taking a good advantage of this.

nice info. However, if the mails get too much, its now a problem

I agree

Make I copy link and send to my boss........

Insightful, loving the front page this morning!!

Discovering your talents and building up your skills with be a very productive way to tackle unemployment and become an entrepreneur.
Check out this free online book that will help you with that
https://www.smashwords.com/books/view/657738

http://okadabooks.com/book/about/talent__the_bomb/12751#

Congrats for making FP for the first time in a long time...

post=57679133:
Insightful, loving the front page this morning!!

h

Great

When will Buhari learn to start sending this type of mails to Nigerians from London?

This is the secret of email marketing. plain and simple. thanks for this info.

That great tips

wow... OP thanks for this

Unsolicited emails are boring and very tiring


Don't fill up my Mail Box with junks

ItuExchange:
If you would like to start building your email marketing strategy but aren't sure where to begin, these are some types of emails that we recommend you send, depending on where your contact is in the communication cycle.

We know how frustrating it can be to spend a lot of time creating beautiful emails and then feeling like you don't get a lot of results. Don’t worry, we're here to help you put your best efforts into the most effective email campaigns.

Welcome mail

Everyone likes a warm welcome - it's confirmation that they've successfully signed up for your mail, in addition, it can provide a recipient with instant gratification. It doesn't have to be complicated though, keep it simple, fresh, energizing and easy to read. If possible, be sure to personalize your message and remember that you want to invite this real person into your business or organizational information exchange.

And don’t forget to tell your subscriber about the next step. Think about something like ‘Getting started with…’ or ‘See how you can use … to growth your business’. It’s simple, but it works.

Newsletter

As you know, there can be quite a few steps involved in order to send a good email. You're probably familiar with the weekly or monthly email newsletter - this is a tried and true way to keep contacts engaged with your brand, products, service or group. It's also a way to ensure that your contacts are getting a lot of value for free.

Start with the plan and make sure you choose a frequency that you can maintain. Consider some important dates, events, and information that is relevant to your subject matter then create newsletters based on those themes.

Follow up with a review of your campaign statistics. Take a look at your data, Open Rates, Bounce Rates, Click Rates and so on. Then use this data to update your newsletter sending practices.

Announcement

The third kind of email is the announcement. Announcements about new products, software updates or about important changes at your company are great ways to ensure your customers and contacts stay informed.

Most people don't seek out updates or new information in general, it's better if it just shows up in their inbox!

Announcement emails provide a great opportunity to show that you want to solve problems for your customers and help them make their businesses bigger and better using solutions you provide. Announcements can drive real traffic, consider the links you add, calls to action and general format before sending to help you get great results.

Training email

One of the easiest ways to gain your subscriber's love and respect is to provide them with real value. Providing solutions to problems is what people are looking for and why people buy services or products. Inform your contacts, teach them about how best to use your tools. Use photos, videos, and links to supporting content to round out your offering.
Win-back email

The win-back email is one you might choose to send to a subscriber who has never bought your product or service but for some reason, they visited your website at some point or they subscribe to your newsletters.

You want to help this contact become an active customer. One way to do this is to target them with a special offer - Take time creating your email because every single word will be very important. You want to find the tipping point that will help this subscriber take the next step in their customer journey.

Consider automating these campaigns so you can maintain a consistent pattern of communication. Once you've got these campaigns in place you'll no doubt start to see the positive results of your efforts show up in your Elastic Email dashboard reports.


Source: https://elasticemail.com/post/5-emails-every-marketer-send/

Bro please can I get your WhatsApp number..

I have few questions i wanna ask

As an email marketing specialist one thing I've realised is, before you send that email, ensure that you don't sound like a sales man be friendly, instead of saying buy this dress and look fabulous , you could say how to slay to any events at any time and any day , then include the list of dresses you are advertising , that way it looks like you are helping the people rater than trying to sell. For your website design and email marketing please contact www.leksmediaconcept.com or call 08173091370

[i] Very informative bro.
Just released my e-book in which people have to sign up first for Newsletter and some tips mentioned here are quite going to be handy [i]

love this so much. As an email marketing firm. we practice at least 3 of these. we even do physical newsletters and our clients love this so much.

Email Marketing is Targeted. It solves all the inherent problems of non-targeted marketing. Gone are the days of placing an advertisement on television, on or in a periodical with no control of who will see it.

With email marketing, you have the ability to control exactly who sees an email by segmenting your contacts based on their lead status, demographics, location or any other data. Targeting emails ensures that your audience receives content suited specifically to his/her needs.

For more details go to http://siscomedia.com.ng/digital-marketing/email-marketing/ to find out how to do emails right and make email marketing work for you & help you grow your business today.

..
/

Alexbrain:
Discovering your talents and building up your skills with be a very productive way to tackle unemployment and become an entrepreneur.
Check out this free online book that will help you with that
https://www.smashwords.com/books/view/657738

http://okadabooks.com/book/about/talent__the_bomb/12751#

Thanks for the share!!!

Some of the points here are absolutely useful.

fufuNegusi:
Unsolicited emails are boring and very tiring


Don't fill up my Mail Box with junks

This is true.
What works for someone might not work for you. I tried these tips in the past but it ended up looking so robotic. but when I started engaging with my clients personally, things started working out fine. sometimes I spend my Saturdays typing and sending emails and they reply immediately. That's why companies have customer care service.
Believe me, i delete mails similar to the ones op listed directly from notification window.
No time.