Whether you believe it or not, there is a disruption ongoing in the Nigerian comedy industry at the moment. This disruption is creating a new set of comedy talents hitherto where struggling for fame and fortune.





Wikipedia defines Disruptive innovation as an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products, and alliances. The term was defined and first analyzed by the American scholar Clayton M. Christensen and his collaborators beginning in 1995.



Years back, to be called a bonafide star in the comedy industry, you ought to have performed in shows like Nite of a 1000 laffs, Crack Ya Ribs, Basketmouth Uncensored and a host of others.

These days, the rule of the game has changed. A comedian who desires to remain relevant must start by maximizing social media, engaging with fans through irresistible comedy contents and remain consistent.

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http://www.thenewsguru.com/special-report-nigerian-social-media-comedians-ousting-established-ones/