It’s very important that you do proper keyword search before you write on any particular topic. While there are handy of options available, some of them are not free. So today, we are going to leverage on free Google tools to do a keyword search.

Keyword research has become increasingly difficult…

Why?

Because Google continues to hide useful information from webmaster’s and continues to change their algorithm. Search engines have become even smarter in the past couple of years. They are able to understand the intent of the user.

You will learn here how to do proper keyword research using Google keyword planner.

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Keyword search is an extremely important step in search engine optimization. Of cause, you will want to ensure you do a proper keyword search for every single post you write.

Depending on your domain authority, your reader base, it may take a while to rank high for such keywords but the effort is worth it on the long run.

Using appropriate keywords in your blog and contents remains very important in your search engine optimization journey.

So what is a keyword and what is a keyword research?
A keyword is a word or phrase that you use on your blog or website which search engines can use to rank your blog.

Keyword research, on the other hand, is the process of identifying such keyword which gets a good and relative amount of search volume/month.

For instance, the keyword “barter virtual card” “WordPress SMS plugin” etc.

Actually, the idea behind keyword search is to find the keywords that can give maximum traffic and comes with less competition.

What are the types of Keywords?

Generally, we can classify a keyword into 5 different groups.

Long-tail keyword: These are a combination of words. They are actually those three and four keyword phrases which are very specific to whatever you are writing.

Head-term keywords: These are popular keywords with very high search volume. They are competitive, I mean very competitive to rank for in search results.

Navigational keywords: These are keywords used to identify a particular website or brand. Example Facebook, Google etc.

Informational keywords: These are keywords used to display information on a particular trend. E.g. “how to”, “how can” etc.

Transactional keywords: See this class of keyword as the once with intent to complete a particular action example, “buy homemade goods”, “hire a freelancer”, “buy cheap mobile phone”.

Best practice is to avoid navigational keywords and head term keywords. Reason has been that they are usually very competitive that it won’t benefit you at all.

Did you know that users who do searches with these sorts of keywords just want information? And are most likely not interested in hiring or even buying?

You should focus more on long-tail keywords, transactional keywords and informational keywords as these are the once that truly converts and would serve your purpose.

So without wasting further of your time…

Let us take a look at the Google tools to help you in your keyword search.

1] Google Auto Fill:
Google auto fill feature can help searchers complete their thoughts [it predicts searchers intent] and at the same time provide valuable and useful keywords for webmasters.

Did you know that searchers often start by typing a particular query only to end up choosing what Google auto-fills in the search box?

For a webmaster, It’s the best place to start your keyword research. This is because you must likely want to know what type of content that already exists on the particular topic you are about to write on.

Furthermore, can also use the method to identify long-tail keyword phrases that may be harder to identify in keyword planner tools.

Who do you think will give you better suggestions on keyword than Big G?

keyword research



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2] Related Searches:
Just like the auto fill function, Google provides related searches at the bottom of most steps [search engine result pages].

You should also look at this when you start your keyword search. Find multiple variations of keywords to embed them through out your write ups. This will also help you understand how Google is thinking about a particular keyword and how keywords are related to each other.

keyword search



3] Google Keyword Planner:
Google Ad words keyword planner is where most webmasters start their research. So now that you have your potential keyword or keywords, it is important that you find the number of searches that these keywords receive monthly, this way we will not be trying to rank keywords that are just going to generate little or no visits instead of focusing on one that can potentially generate hundreds or even thousands of monthly visits.

Keyword planner shows you the average number of monthly searches, suggested birds, competition etc. for the particular keyword. It also suggests related keyword and phrases.

HOW TO USE GOOGLE KEYWORD PLANNER
Before you can use Google keyword planner, first you have to register on Google Adwords.

blogginglodge

After creating your account, click here to visit the Keyword Planner page.

How To Do Keyword Search Using Keyword Planner
Were are going to use t technique with Mergewords

First, create a list of the words that your potential readers/customers would use in their searches to locate your products or services.

Now you have to create two additional lists, one with prefixes and one with suffixes.

Finally, using the free MergeWords tool you can easily combine the 3 lists and get a unique result list that will contain a good number of potential keywords.

PREFIXES PRODUCTS/SERVICES SUFFIXES
Buy infinix online
Freelance logo designer aba


Now proceed to Mergewords


Continue reading, click here so you would see complete illustration with screenshots


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