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Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 5:32pm On Sep 15, 2017
"Sell me this pen"

Are you trying to sell a product or service?
Are you terrible at Sales and marketing?


Each of us is a sales person and every day we sell one thing or the other.

It can be a product, service, opportunity, religion, hope, faith, emotions and love.

Little things like trying to convince your boss you need a raise, wanting to make your spouse see reason behind going to a new church, trying to convince your new catch that your friend's place is your house or dressing to kill and catching the attention of everyone around you.

Some of you are quite good at doing these, but if presented with a product or service and asked to sell, the results are totally different.

Why?

Some will say "I hate selling", some will say
"I can't sell", while others will say "i am not a sales person".

Truthfully, you are good at selling, its the process of selling whats placed in front of you thats lacking.

And that my friend, is the core reason for this thread.

As i haven't seen a group or thread that talks about the art of selling in various industries, i feel its time nairaland has one.

Let bring together the sales people and business people who have challenges getting customers for their products, and together lets talk about how those products can be sold.

Lets focuses on the "How to sell question" from industry to industry, no text book and school lecture theories.

A purely experience based selling resource that provide answers to questions like these

How does a marketing Officer at the Bank meet his N100 million per month target, when its the 20th of the month and only has N6 Million so far?

How does a sales executive at insurance firm sell N4.2 million worth of premiums?

How do you sell a plot of land in Ketu for N72 million in under a month, when the plots around it are going for half your price?

How do you sell a meter of pipe for N650 when others are selling N800 for 4 meters?

Answers from professionals and business people who have faced them and done it.

So if you have questions about selling in any particular area or industry, please feel free to drop your questions.

Also, Aside from questions and answers, the thread will be a resource of videos, audios and books that will help anyone looking to get better results in business and in sales.

Come lets tackle the art of selling together.

Come lets talk selling


Audios

Brian Tracy - Achieving Sales Success Without Compromising Integrity

Brian Tracy - How to Become a Highly Paid Salesperson

Brian Tracy - How to Sell Value vs. Price


Brian Tracy - Sales Training- 3 Keys to Build Customer Loyality

Brian Tracy - What is the Difference Between Consultative Selling and Normal
Selling


Dan Lok - 3 most powerful words you should use in selling

Dan Lok - 4 types of customers and how to sell to them

Dan Lok - Are You Selling Yourself Short

Dan Lok - Don't Sell Products & Services, Sell Experience

Dan Lok - Harness The Power of a Marketing Funnel

Dan Lok - How to ask for big money



Books

Closing A sale

Help in getting better at Negotiations

Become a good Listener

Perverse Motivation By Brian Tracy

1 Like

Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cefezyA: 6:01pm On Sep 15, 2017
Oh nice one
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 10:02pm On Sep 15, 2017
cefezyA:
Oh nice one

Your welcome bro.

Will be sharing books and audios that cover the process of selling and how to become a better sales person.

Look out for books from none names, I. E Brian Tracy and the likes
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cefezyA: 9:16am On Sep 16, 2017
cj1080:


Your welcome bro.

Will be sharing books and audios that cover the process of selling and how to become a better sales person.

Look out for books from none names, I. E Brian Tracy and the likes

Do you think best way to sell products that are not well no by people is by street hawking
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by edoman2016: 9:30am On Sep 16, 2017
cj1080:


Your welcome bro.

Will be sharing books and audios that cover the process of selling and how to become a better sales person.

Look out for books from none names, I. E Brian Tracy and the likes
How do I introduce new product which is fruit juice to my target markets? How do I avoid selling on credit to my target audiences? What marketing strategies will you suggest to me on how to penetrate the markets in Lagos?
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 1:25pm On Sep 16, 2017
cefezyA:


Do you think best way to sell products that are not well no by people is by street hawking

Hi CefezyA,

It depends on the product.

I am guessing it's a food or beverage and not a generator or plasma TV cheesy

Where it's a FMCG, that's under the street price of 200, then it has a chance to sell.

That chance depends quite a lot of factors.

Is it a food or beverage
How much is it
How much do street hawker gain from selling each pack, pet, unit.
Quality of product
Taste
Customer approval
Packaging.
Etc.

Examples of products that fit the criteria above.

Pure bliss wafers.
Yummy yummy
Big cola.

Why no tell us a bit about your product?
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 1:47pm On Sep 16, 2017
edoman2016:

How do I introduce new product which is fruit juice to my target markets? How do I avoid selling on credit to my target audiences? What marketing strategies will you suggest to me on how to penetrate the markets in Lagos?

First off, who is your target market?

Are they
Restaurants
Bars
Families
Clubs
Supermarkets

You will need to find out what type of fruit juice they are buying?
How much they are buying them for?
Why they are buying them as against other brands?


Will credit sales help you brand reach?

If you sell on credit will more people buy or less?
If you don't sell on credit, how many buyers will you have?
In a test month of selling on credit and another of not selling on credit, what was the total sales?

I can't really advise you on credit sales as you will first have to test both to know which best suits you.

But I can tell you that if you brand is well received and liked, then the amount of credit sales will reduce.

Now to your final question

Marketing strategies?

What has worked in the pasted for other fruit juice companies?

Is it road shows?
Market surveys?
Or physical brand reps in sale locations?

Have you tested any of these strategies before?

I know I answered most of your questions with a question.

But what I want you do is, see these questions as likely tests or processes for developing a sales process for your product.

1 Like 1 Share

Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cefezyA: 2:14pm On Sep 16, 2017
cj1080:


Hi CefezyA,

It depends on the product.

I am guessing it's a food or beverage and not a generator or plasma TV cheesy

Where it's a FMCG, that's under the street price of 200, then it has a chance to sell.

That chance depends quite a lot of factors.

Is it a food or beverage
How much is it
How much do street hawker gain from selling each pack, pet, unit.
Quality of product
Taste
Customer approval
Packaging.
Etc.

Examples of products that fit the criteria above.

Pure bliss wafers.
Yummy yummy
Big cola.

Why no tell us a bit about your product?





Good I will like to connect u on WhatsApp
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by edoman2016: 2:39pm On Sep 16, 2017
cj1080:


First off, who is your target market?

Are they
Restaurants
Bars
Families
Clubs
Supermarkets

You will need to find out what type of fruit juice they are buying?
How much they are buying them for?
Why they are buying them as against other brands?


Will credit sales help you brand reach?

If you sell on credit will more people buy or less?
If you don't sell on credit, how many buyers will you have?
In a test month of selling on credit and another of not selling on credit, what was the total sales?

I can't really advise you on credit sales as you will first have to test both to know which best suits you.

But I can tell you that if you brand is well received and liked, then the amount of credit sales will reduce.

Now to your final question

Marketing strategies?

What has worked in the pasted for other fruit juice companies?

Is it road shows?
Market surveys?
Or physical brand reps in sale locations?

Have you tested any of these strategies before?

I know I answered most of your questions with a question.

But what I want you do is, see these questions as likely tests or processes for developing a sales process for your product.


Selling on credit generates more sales than not selling on credit. But selling on credit affects our cash flow and production targets since we don't really have much money for working capital on ground compared to the big companies.

Sometimes, we had to wait between five to seven days to receive payment from our customers after supplying them.

I never knew Bars is also a target market for our fruit juice. Is it not only alcohol that is sold in Bars?

1 Like

Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cefezyA: 3:12pm On Sep 16, 2017
cj1080:


Hi CefezyA,

It depends on the product.

I am guessing it's a food or beverage and not a generator or plasma TV cheesy

Where it's a FMCG, that's under the street price of 200, then it has a chance to sell.

That chance depends quite a lot of factors.

Is it a food or beverage
How much is it
How much do street hawker gain from selling each pack, pet, unit.
Quality of product
Taste
Customer approval
Packaging.
Etc.

Examples of products that fit the criteria above.

Pure bliss wafers.
Yummy yummy
Big cola.

Why no tell us a bit about your product?





That body care product.facial creams price is3k
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by brownlord: 3:56pm On Sep 16, 2017
cj1080:


First off, who is your target market?

Are they
Restaurants
Bars
Families
Clubs
Supermarkets

You will need to find out what type of fruit juice they are buying?
How much they are buying them for?
Why they are buying them as against other brands?


Will credit sales help you brand reach?

If you sell on credit will more people buy or less?
If you don't sell on credit, how many buyers will you have?
In a test month of selling on credit and another of not selling on credit, what was the total sales?

I can't really advise you on credit sales as you will first have to test both to know which best suits you.

But I can tell you that if you brand is well received and liked, then the amount of credit sales will reduce.

Now to your final question

Marketing strategies?

What has worked in the pasted for other fruit juice companies?

Is it road shows?
Market surveys?
Or physical brand reps in sale locations?

Have you tested any of these strategies before?

I know I answered most of your questions with a question.

But what I want you do is, see these questions as likely tests or processes for developing a sales process for your product.



Nice one
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 5:56pm On Sep 16, 2017
edoman2016:

Selling on credit generates more sales than not selling on credit. But selling on credit affects our cash flow and production targets since we don't really have much money for working capital on ground compared to the big companies.

Sometimes, we had to wait between five to seven days to receive payment from our customers after supplying them.

I never knew Bars is also a target market for our fruit juice. Is it not only alcohol that is sold in Bars?

This is a common problem faced by growing FMCG companies.

At begin it will be able striking a balance between credit sales and running capital. But at some point the need for more running capital will surface.

To counteract this, reduce the number of customers who delay payments extensively. Gradually demand for your product will cause then to strike a deal for new payment periods

Also selling to bars and clubs, should be considered. As not every guest will drink alcohol, plus consider the spirit drinkers who mix their drinks with juice or coke.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 8:54pm On Sep 16, 2017
cefezyA:

That body care product.facial creams price is3k

Selling facial cream on the street using street hawkers, Hmmm that might be a tad hard to pull off.

Except you are targeting the local salons and makeup artist, but it will still be a hard sell, as your product may be way beyond the cost of what they are already selling.

In the long run, street hawkers and their customers might not be the right way to go.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by BeastOfNoTribe: 10:00pm On Sep 16, 2017
Impressive!

You seem well seasoned in this marketing department

That's nice,

Looking forward to consulting you when the need arises, Particularly in the pharmaceutical sector.

BTW,

I'm still waiting for the resource materials on marketing...
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cefezyA: 11:29pm On Sep 16, 2017
cj1080:


Selling facial cream on the street using street hawkers, Hmmm that might be a tad hard to pull off.

Except you are targeting the local salons and makeup artist, but it will still be a hard sell, as your product may be way beyond the cost of what they are already selling.

In the long run, street hawkers and their customers might not be the right way to go.

Oh nice can you suggests way out to attract customers on this. God pays
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by brianromel(m): 9:37am On Sep 17, 2017
O boy

Nice one one.

Me de follow this one jeje oh
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by jefy(m): 10:29am On Sep 17, 2017
Nice post Op,glad to stumble on this..I'll be glad to get a few helpful tips from u.. Now here is d deal, i intend going into the o.k business in p.h,and my target are mainly females but would add male clothings later on. Now,what are the factors to consider in other nt to fail in my startup? What strategies do u think will result to bomper sales, how to I manage my sales,finances and profits since i'll definately spend from there to sort out other issue? What are the best ways to pay my self?How do i manage sales in credit? Based on the business,what do u think will give me a compitative advantage in a saturated market . Thanks again.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 12:31pm On Sep 20, 2017
BeastOfNoTribe:
Impressive!

You seem well seasoned in this marketing department

That's nice,

Looking forward to consulting you when the need arises, Particularly in the pharmaceutical sector.

BTW,

I'm still waiting for the resource materials on marketing...

Thanks

The links to the resource material are up.

My apologies for the delay, had a really hectic first days of the week.

Most of the resources are on my google drive, so you either read, listen or download the resource as you choose.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 12:42pm On Sep 20, 2017
cefezyA:


Oh nice can you suggests way out to attract customers on this. God pays

Hi again CefezA

Since you are in the cosmetic market, you can try contacting supermarkets and makeup salons

For supermarkets, see if they can give you a display lace on their cosmetic line area, or a place to display your poster in and around the supermarket that indicate what you sell.

A step further would be to have a sales person at the supermarket(If its a big one) that talks to clients about the cream, with this have a name number and email collector, you will use it to retarget these customers later(if possible)

A third step for supermarkets will be to organize a music and display canopy outside the supermarket(If space is available.) for awareness and possibily testing of your products.

While for makeup Salons, go with having a sample of your product there and a place to put up your posters.

These are all to create awareness and traction, which you will use to convince other supermarkets and future distributors that your facial cream already sells.

Although there are more expensive approaches you could use i.e Adverts in Newspapers and on tv.

But that can be left for a future time.

2 Likes

Re: Learn Sales: Group For Sales people And Budding Entrepreuners by brianblogmoney(m): 3:59pm On Sep 20, 2017
cj1080:
"Sell me this pen"

Are you trying to sell a product or service?
Are you terrible at Sales and marketing?


Each of us is a sales person and every day we sell one thing or the other.

It can be a product, service, opportunity, religion, hope, faith, emotions and love.

Little things like trying to convince your boss you need a raise, wanting to make your spouse see reason behind going to a new church, trying to convince your new catch that your friend's place is your house or dressing to kill and catching the attention of everyone around you.

Some of you are quite good at doing these, but if presented with a product or service and asked to sell, the results are totally different.

Why?

Some will say "I hate selling", some will say
"I can't sell", while others will say "i am not a sales person".

Truthfully, you are good at selling, its the process of selling whats placed in front of you thats lacking.

And that my friend, is the core reason for this thread.

As i haven't seen a group or thread that talks about the art of selling in various industries, i feel its time nairaland has one.

Let bring together the sales people and business people who have challenges getting customers for their products, and together lets talk about how those products can be sold.

Lets focuses on the "How to sell question" from industry to industry, no text book and school lecture theories.

A purely experience based selling resource that provide answers to questions like these

How does a marketing Officer at the Bank meet his N100 million per month target, when its the 20th of the month and only has N6 Million so far?

How does a sales executive at insurance firm sell N4.2 million worth of premiums?

How do you sell a plot of land in Ketu for N72 million in under a month, when the plots around it are going for half your price?

How do you sell a meter of pipe for N650 when others are selling N800 for 4 meters?

Answers from professionals and business people who have faced them and done it.

So if you have questions about selling in any particular area or industry, please feel free to drop your questions.

Also, Aside from questions and answers, the thread will be a resource of videos, audios and books that will help anyone looking to get better results in business and in sales.

Come lets tackle the art of selling together.

Come lets talk selling


Audios

Brian Tracy - Achieving Sales Success Without Compromising Integrity

Brian Tracy - How to Become a Highly Paid Salesperson

Brian Tracy - How to Sell Value vs. Price


Brian Tracy - Sales Training- 3 Keys to Build Customer Loyality

Brian Tracy - What is the Difference Between Consultative Selling and Normal
Selling


Dan Lok - 3 most powerful words you should use in selling

Dan Lok - 4 types of customers and how to sell to them

Dan Lok - Are You Selling Yourself Short

Dan Lok - Don't Sell Products & Services, Sell Experience

Dan Lok - Harness The Power of a Marketing Funnel

Dan Lok - How to ask for big money



Books

Closing A sale

Help in getting better at Negotiations

Become a good Listener

Perverse Motivation By Brian Tracy

Thanks for the resources, might i ask where you got these, did you attend their seminars or workshops.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by Ifylicious: 4:54pm On Sep 20, 2017
Good day, Please how can i get all these hawkers that are usually at strategic areas? Is there any associations for them or what? Thanks I await a reply
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by edoman2016: 4:57pm On Sep 20, 2017
Ifylicious:
Good day, Please how can i get all these hawkers that are usually at strategic areas? Is there any associations for them or what? Thanks I await a reply
Do you mean sales canvassers or hawkers? What products are you selling? It will determine the one you need.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by Ifylicious: 5:25pm On Sep 20, 2017
edoman2016:

Do you mean sales canvassers or hawkers? What products are you selling? It will determine the one you need.

Any of the two. I am selling chinchin. Do you kno2 how one can get them?
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cefezyA: 8:35pm On Sep 20, 2017
cj1080:


Hi again CefezA

Since you are in the cosmetic market, you can try contacting supermarkets and makeup salons

For supermarkets, see if they can give you a display lace on their cosmetic line area, or a place to display your poster in and around the supermarket that indicate what you sell
Wow nice one looking to put it in

A step further would be to have a sales person at the supermarket(If its a big one) that talks to clients about the cream, with this have a name number and email collector, you will use it to retarget these customers later(if possible)

A third step for supermarkets will be to organize a music and display canopy outside the supermarket(If space is available.) for awareness and possibily testing of your products.

While for makeup Salons, go with having a sample of your product there and a place to put up your posters.

These are all to create awareness and traction, which you will use to convince other supermarkets and future distributors that your facial cream already sells.

Although there are more expensive approaches you could use i.e Adverts in Newspapers and on tv.

But that can be left for a future time.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by edoman2016: 9:06pm On Sep 20, 2017
Ifylicious:


Any of the two. I am selling chinchin. Do you kno2 how one can get them?
What you need is sales canvassers to push your chin chin to your target markets. Your target markets should be shops in busy locations like motor garage, public and private schools, offices in business districts. If you need sales canvassers, there are lot of job agencies in Ikeja computer village. Kindly contact them for their services.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 9:23pm On Sep 20, 2017
jefy:
Nice post Op,glad to stumble on this..I'll be glad to get a few helpful tips from u.. Now here is d deal, i intend going into the o.k business in p.h,and my target are mainly females but would add male clothings later on. Now,what are the factors to consider in other nt to fail in my startup? What strategies do u think will result to bomper sales, how to I manage my sales,finances and profits since i'll definately spend from there to sort out other issue? What are the best ways to pay my self?How do i manage sales in credit? Based on the business,what do u think will give me a compitative advantage in a saturated market . Thanks again.

Wow quite a lot of questions,

Not so knowledgeable about the ok field.

But being it's clothes and your targeting women, I would ask what particular age range are your targeting?

Where is your sales location relative to where your customers are? Close or far?

For bumper sales, in a competitive market, it would mean your offering quality for a far less price.

Else you go the way of a niche.

One that targets a subset of market rather than a while.

I. E rather than women clothes, you do bra, nighties, sexy bathing suits. Kinky wear.

For the part of your using your running capital to handle other issues, I would advise you have someone do your accounting for you, as you might eat deep into the capital you need to run the business.

Or you could plan for 3 months stock and use the profit from your first months sales to handle other issues.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 9:26pm On Sep 20, 2017
brianblogmoney:


Thanks for the resources, might i ask where you got these, did you attend their seminars or workshops.

Hello Brian, the resource material are things that I accumulated over the years,

The audios are from seminars, some I attended others I got from friends and colleagues.

While the books I got way back from a mentor.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by Ifylicious: 7:21am On Sep 21, 2017
edoman2016:

What you need is sales canvassers to push your chin chin to your target markets. Your target markets should be shops in busy locations like motor garage, public and private schools, offices in business districts. If you need sales canvassers, there are lot of job agencies in Ikeja computer village. Kindly contact them for their services.

Thank you so much
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by jefy(m): 8:31am On Sep 21, 2017
Thanks for your indepth analysis of my questions in view, I will put thoughts to it and impliment.God bless you.
To your question(s)'am targeting young fashion concious Ladies who wants to look trendy without breaking the bank...My location is close to a market,but nt in the market. So yes, my prospective customers are close to my sales location..I was actually looking at veriety rather than an aspect of the market. Dont you think variety will pull in more customers rather than an aspect of the market,since we are talking about cloths. On the aspect of accounting,i totally agree with you,but what do you think is the best saving plan for a business man?
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 11:52am On Sep 21, 2017
edoman2016:

What you need is sales canvassers to push your chin chin to your target markets. Your target markets should be shops in busy locations like motor garage, public and private schools, offices in business districts. If you need sales canvassers, there are lot of job agencies in Ikeja computer village. Kindly contact them for their services.

Nicely said Edoman, Ify these are the best options for.

Surprsing before i got into sales, I once worked as a production supervisor at a Chinchin factory.

Exactly what Edoman said, was how we grew our sales, but back then you wouldn't see chin chin being hawked on the street, so shops, schools and markets were the target for sales canvassers.

It took a while but we went from selling less than 100 bags of chinchin(1 bag = 50 packs), to over 4500 bags of chinchin in 2 year.

That said, some of it was credit sales at first, before upfront payment to produce started coming up.
Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 9:17am On Sep 22, 2017
Hey Jefy

I am just seeing your reply, will come back to it sonnest

1 Like

Re: Learn Sales: Group For Sales people And Budding Entrepreuners by cj1080(m): 1:31pm On Sep 25, 2017
This week we will focus on a particular request that most new sales executives face.

The question comes from an industry where sales and selling are in its blood, most seasons sales people today, have either dabbled into this industry at one time or the other.

Insurance

And the big quest

"How does on sell a Premium?"

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