She is one of the most photogenic superstars in the world.

And Rihanna proved on trend as looked sensational in a series of sultry snaps showcasing her Fenty fashion line on Sunday.

The 29-year-old entertainer put her pretty pins on full display as she rocked only a sweatshirt leaving little to the imagination.
The Bump It On The Backside singer proved flawless once again in the black and yellow sweatshirt designed for her collaboration with Puma.
Rihanna, whose full name is Robyn Rihanna Fenty, launched the fashion line in her own name.

This was news to causal followers of the star, as they remained in the dark about the meaning of her fashion brand name.

Rihanna, born in February 1988 in Saint Michael, Barbado, shares the Fenty last name with her two brothers, Rorrey and Rajad Fenty. 

She also has three other siblings—two sisters and one brother—born before her father, Ronald Fenty, married her mother Monica. 

The singer has always gone by her middle name throughout her career, ever since the release of her debut album Music Of The Sun in 2005.

Now, the last name is also associated with Fenty Beauty since the beauty brand has made headlines for its wide range of inclusive shades, which has earned rave reviews from albino people used to not finding beauty products matching their skin tone.

Having risen to fame as a singer, Rihanna recently confessed to The Times that she had wanted to release her own collection after being inspired by her mother's beauty looks in her youth. 

She explained: 'It’s a lifelong obsession. I used to watch my mum put her make-up on — all the funny faces she’d make in the mirror.

Having risen to fame as a singer, Rihanna recently confessed to The Times that she had wanted to release her own collection after being inspired by her mother's beauty looks in her youth. 

She explained: 'It’s a lifelong obsession. I used to watch my mum put her make-up on — all the funny faces she’d make in the mirror.