It would be a remarkable achievement for an entrepreneur of any age, but at just 31 years old, Nigerian Adebola Williams has already helped three presidential candidates to election victory.
As the founder of political communications agency StateCraft Inc, Williams worked on the campaign that got Goodluck Jonathan elected to the Nigerian presidency in 2011.
Four years later he provided his services for the successful election campaign for Jonathan’s rival, current President Muhammadu Buhari.
Then, completing his hat trick, he worked on the communication strategies that helped secure the election of Ghanaian President Nana Akufo-Addo in 2016.
Now Williams has now co-written a book, “How to win elections in Africa,” detailing his techniques.
So what’s his advice for wining an African election? His strategy sounds simple: brush up the presidential candidate’s image and, crucially, bolster his popularity among the youth.
Using media for change — and elections
Williams attributes his success with StateCraft Inc. to his understanding of the youth market.
“Where we have an edge is that we’re young people, and we’ve worked with young people for 12 years,” he says. “We understand how young people in Africa think, we understand the key issues.”
That understanding has come from building a media empire that goes beyond StateCraft.
Along with business partner Chude Jideonwo, in 2006 he founded Red Media Africa, a corporate PR and communication company based in Nigeria, which has worked with the likes of Facebook, Uber and Intel.
Through parent company Red, they also own content brand Generation Y!, which runs a number of Nigerian media platforms, as well as The Future Project, a social enterprise that celebrates outstanding young Africans through its annual Future Awards.
“We work to change narratives, to shape opinion, to drive a common good and provoke action,” says Williams. “So that is a journey — using media for change and using media for elections.”
From an early age, Williams was desperate to be on television, and at the age of 17 he landed his first gig co-presenting a TV show, “Youth Talk,” on Nigeria’s national NTA Network.
By 19 he was producing his own show, “Nigeria International.”
“I just wanted to be in the media space … because I believe that the media is the best tool to reach people,” he says.....please click on the link below to read more

https://www.kabsedo.com/meet-nigerian-media-mogul-helped-3-presidents-get-elected.html

Debola and Chude are sources of inspiration to the youth. They have done so well. God bless them more.

delpee:
Debola and Chude are sources of inspiration to the youth. They have done so well. God bless them more.

Inspiration for packaging damaged goods and passing them off as the best thing after baked cake?


Suffer the consequences of their scam while they live lavish with the money they made from the deception.

delpee:
Debola and Chude are sources of inspiration to the youth. They have done so well. God bless them more.

Inspiration?? Those 'Cashivist' ? Source of inspiration indeed

I thought they said it was ''obama'' that helped buhari to win? No matter the work u do in an election,the final decision rests with the electorate. Ask Hillary Clinton and she will tell u about ''people power''

delpee:
Debola and Chude are sources of inspiration to the youth. They have done so well. God bless them more.

I hope you know the meaning of inspiration.

If the guy thinks he knows what it takes to win elections in Nigeria, he should contest for any position ranging from counselor to president and let's see if truly, he has what it takes to win, and not write book because a candidate he worked for coincidentally won because of massive rigging and astronomical spending of stolen wealth.
Good campaign team can only win you an election in a fair democratic clime, and not in Nigeria or anywhere in Africa, so tell that bros to stop gloating.

delpee:
Debola and Chude are sources of inspiration to the youth. They have done so well. God bless them more.

It is unfortunate that every word gets to Nigeria and gets its meaning changed
Please someone should tell me the correct meaning of inspiration

To be frank, the media plays hey role in selling the electorates.

His strategies were no doubt the best but helped the candidates win?

This guy is obviously not a Nigerian.

What wins election for you is playing the tribalism and religious card. In the case of APC, they played this game to death.

If the media mogul was a part of the APC propaganda, then he should be no one's inspiration.

delpee:
Debola and Chude are sources of inspiration to the youth. They have done so well. God bless them more.

Those liars and dishonest mercenaries are source of inspiration to the youth ? you don't know what you are saying..

An average Nigerian youth activist is into activism in order to get into the corridor of power where money is shared daily, so it's dishonest on your part to....

Hmm

SalamRushdie:


Those liars and dishonest mercenaries are source of inspiration to the youth ? you don't know what you are saying..

Really? I'm surprised. From what I've read before, i thought they were two diligent and focused guys who got noticed by those in power and were thus blessed.

I keep praying for good mentors among the younger generation else the future is a disaster in the making. Life is not about power, money, fame that is earned through crooked means.