August 18th was my birthday and as usual, I was in a fun park, having a nice time with friends and family. As we were chatting away over a cup of lemonade we observe a known young man in our community, whose startup business is growing by the day, cruised by in his car. Femi, a close family friend, was quick to note reasons for this young man’s success. “He must have strong connections”. Less glorious as that may sound, the truth is that startup business networking techniques matters to it overall success.

Every successful entrepreneur around the world thrives simply on their various business networks and if you plan to succeed in your startup business too, it is time to network for success.

Explained in this article are 5 Startup Business Networking Techniques in Nigeria you should know and apply to your startup ventures in order to start seeing positive changes in your business growth

Always seek referrals

Average Nigerians opinions are mostly shaped by views the important people around them. We all we tend to listen to their recommendations and value their opinion. This is the reason why, seeking referrals from these kinds of people should be number one among the startup business networking techniques you should know. Somebody knows someone who knows exactly what your startup business needs and can offer you that big break you need. All you need is make sure your business satisfy that somebody first and his word of mouth will do the rest.

Unhook from the same circus

There was a saying that until new blood is injected into your business, there’s no way it can experience new life. How true is this? It is not logical to keep company of those who would never buy your services for long. This includes people from the same industry or those friends and family members. They often times end up being our competitors or jackass never do good. Rather than staying with the circus, find and connect the network of someone who has already achieved what you are trying to achieve. A single startup business networking in Nigeria or anywhere else in the world can make all the difference in your business journey. That’s a sound startup business networking strategy, if I may say.

Join community events and industry meetings
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Participating in community events and industry meetings offers you’re unique startup business networking strategy as it afford you opportunity to expand your knowledge (in case of industry meetings)or share knowledge/introduce your product or services(in case of community events). Nigeria is a country where people value social gathering and such gathering often have in attendance those who matters to your startup business So, if you study that a personality worth your time, try to be right in the middle of action where he/she can notice you and you can get access to engage him/her in meaningful conversation. Remember, this must be done in a moderate manner so as not to send negative signal across.

Network for value and not money

As part of your startup business networking moves, you must be conscious not to attach too much importance to monetary gain but the values that you can offer the other partner. Remember that it takes much time to build relationship than to destroy it. So, concentrate on how you will add value to the network rather than being a parasite to your network. If you can maintain this kind of relationship in your startup business network, it will definitely lead to trust and friendship which is most likely going to lead to business opportunities in the foreseeable future.

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Grow your business network

The importance of this particular technique can’t be over emphasized especially in Nigeria where the population is over 140 million. The more people (the right people though) you know, the brighter your chances of your startup business. How can you grow your business network? You can adopt blogging method and social media platform. These two methods offers great avenue for your customers and prospects to get to know you, your business philosophy, and your company, products, and services.

Like a sage once said, no success is accidental and no success ever occurs in isolation. It is time to set your startup business networking strategies in motion in order to guaranty your business success and growth.
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