Radio is one of the most popular media among the people of India. It covers a very large audience. While the FM bandwidth caters to urban demography, the AM bandwidth covers rural areas. In addition, Internet-based radio stations have transformed the reach of the medium exponentially.

“If people can finally recognize you on the radio without being told who it is, you know you’ve done some things right. That’s what we aim for.”
Radio advertising has the advantage of local targeting.
Not only can you target listeners by geographic area, but also based on listening trends.
It helps in reaching a listener multiple times.
FM radio advertising has a great advantage for high-frequency marketing campaigns.
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Best Practices in FM Radio advertising
Select the advertising time band on FM Radio in line with the listenership’s habit.
Try to get the ad placed closer to the ad breaks in the radio program.
Use a mix of jingle-lengths, first to create an impact and then to maintain continuity in the radio campaign.
The message can then be optimized for the intended consumers and can be broadcast when they are traveling, without hindering their schedule.
https://mplan.media/radio-advertising/

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cc: Daeylar

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