Recall how 2017 began with a recession, very high cost of foreign exchange and unfortunately poor standard of living? That economic downturn affected a lot of organizations in Nigeria, and as a result, the advertising business. Budget for marketing generally reduced, but – in a twist of fate – budget for Digital Advertising increased for many organizations. More brands were looking for creative and cheaper ways to sell themselves, and Digital offered them that opportunity – especially on Social Media.

Now, amidst that flurry of online activities, what brands stood out? We have done the research, carried out surveys, checked the numbers and compiled this list – in no particular order. Enjoy, and share. And if you do not enjoy it because a brand you have interests in did not feature, please let us know, or work harder in 2018.

1. Pepsi
As far as Social Media is concerned, 2017 may have just been Pepsi’s best year yet. No non-alcoholic beverage brand came close to them in the last year, on and off social media, and it was incredible.

2. Access Bank
In the last 4 years, Access Bank has been one of the most active banks online, and they did not relent in 2017. Their outstanding performance on Social Media began with #IGetStamina, a campaign to promote the Lagos City Marathon, an event they were headline sponsors of. The #iGetStamina campaign which had people showing their energy levels in preparation for the 43km marathon had over 100,000 people register for the marathon. It soon evolved to #RunLagos and #AccessLagosCityMarathon, the official hashtag of the event that had over 50,000 participants, including world-class athletes. The various hashtags were trending topics for weeks – before, during, and after the marathon – and photos from the race inspired several memes.

3. Taxify
Uber is worth about $60 billion and is basically slang for on-demand services these days. They were the preferred means to privately commute from 2014 till late 2016, when Taxify came on board. Recalling the fate of ride-hailing platforms like AfroCab, Oga Taxi, Easy Taxi, etc., many people thought Taxify would not last. But more than 15 months later, they are still going strong, spreading their tentacles and giving Uber a run for their money. This is a combination of people’s grievances with Uber, Taxify’s reduction of their commission – which brought more drivers in, making Taxify cabs more readily available, and their aggressive Social Media campaigns. These campaigns led to Uber lowering fares by 40%, – leading to a strike by Uber Drivers, more Uber drivers moving to Taxify, and generally a bad year for the pioneers.

See full list - https://lists.ng/top-10-most-outstanding-nigerian-brands-on-social-media/