Quelme:
Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan.


It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.


The product is typically between 3% and 8% alcohol by volume.
A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".

"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.
It was unlikely the drink would be sold outside of Japan, he suggested.

Chu-Hi - an abbreviation for shochu highball - has been marketed as an alternative to beer, proving especially popular with female drinkers.

Japan's big drinks firms including Kirin, Suntory and Asahi all have varieties of the drink, and continue to experiment with flavours.

The most popular flavours are strong citrus ones such as grapefruit or lemon, but the drink can also be made with other fruit flavours like grape, apple and peach.

'Premium segments'


As younger consumers become more health conscious, Coca-Cola has been diversifying from fizzy drinks, including buying water and tea brands.


But last November, Wells Fargo analyst Bonnie Herzog speculated that Coca-Cola might move into alcohol, as it looked to "premium segments such as adult craft beverages".


The phrase alcopop typically refers to sweet but alcoholic drinks, and in 1990s UK brands such as Hooch, Reef, Smirnoff Ice and Bacardi Breezer became hugely popular.


But they were controversial, raising concerns that they encouraged young people to drink alcohol in large quantities because they were so easy to consume.


http://www.bbc.com/news/business-43313147

https://www.rt.com/business/420683-coca-cola-alcoholic-drink/

At the words in bold. So this alcoholic content drink is an experimental one and people would be the guinea pigs

Awon guinea pig science students shakiru ti de o.

Quelme:
Coca-Cola is planning to produce an alcoholic drink for the first time in the company's 125-year history - with an alcopop-style product in Japan.


It is keen to cash in on the country's growing taste for Chu-Hi - canned sparkling flavoured drinks given a kick with a local spirit called shochu.


The product is typically between 3% and 8% alcohol by volume.
A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".

"We haven't experimented in the low alcohol category before, but it's an example of how we continue to explore opportunities outside our core areas," said Jorge Garduno, Coca-Cola's Japan president.
It was unlikely the drink would be sold outside of Japan, he suggested.

Chu-Hi - an abbreviation for shochu highball - has been marketed as an alternative to beer, proving especially popular with female drinkers.

Japan's big drinks firms including Kirin, Suntory and Asahi all have varieties of the drink, and continue to experiment with flavours.

The most popular flavours are strong citrus ones such as grapefruit or lemon, but the drink can also be made with other fruit flavours like grape, apple and peach.

'Premium segments'


As younger consumers become more health conscious, Coca-Cola has been diversifying from fizzy drinks, including buying water and tea brands.


But last November, Wells Fargo analyst Bonnie Herzog speculated that Coca-Cola might move into alcohol, as it looked to "premium segments such as adult craft beverages".


The phrase alcopop typically refers to sweet but alcoholic drinks, and in 1990s UK brands such as Hooch, Reef, Smirnoff Ice and Bacardi Breezer became hugely popular.


But they were controversial, raising concerns that they encouraged young people to drink alcohol in large quantities because they were so easy to consume.


http://www.bbc.com/news/business-43313147

https://www.rt.com/business/420683-coca-cola-alcoholic-drink/

HABA COCA COLA WHICH WAY NAH....DEVIL SEND UNA TOO COME NIGERIA TO COME ADD TO THE DEVIL ( A.P.C ) WHEN WE DE FIGHT WITH TOOTH & NAIL?....na lie o back to sender!

They should better stick to their sugar abeg

Japan now, other countries, Nigeria included loading....

Between 3%- 8% acohol
Kole work

Zamad:
ALCOHOLIC COCA-COLA....HMM,FIRST NA SUGAR,NOW ALCOHOL.SOUNDS LIKE DE GEA PLAYING AS A STRIKER

you wicked walahi

Zamad:
ALCOHOLIC COCA-COLA....HMM,FIRST NA SUGAR,NOW ALCOHOL.SOUNDS LIKE DE GEA PLAYING AS A STRIKER

you wicked walahi

Like say dem no wetin Nigerians need badly now to forget say bullhary even exist at all..make dem make am reach at least 20%

Bring it on. We are waiting. Once a coke boy, always a coke boy.

You canimagine..I wa just thinking about this ysterday...How this human mind works self...and some people will say we are not spiritual beings

1750mg of trams + half bottle of condeine + this =

Cola ciroc! E go make sense gan!

CORRECT!!!!!

free2ryhme:


Their target is the black illiterate market

The white wont touch the crap

This is a very dumb comment

Coca cola Muslim workers should be prepared to get another work as we don't deal in Alcohol.

GOOD MORNING MR COCA COLA.. GOOD ADVISE. IF YOU PRODUCE ALCOHOLIC COCA COLA DRINK, WALLAHI THE NORTH MAY SHUN ALL YOUR PRODUCTS. A WORD IS ENOUGH FOR A WISE

In the voice of Psquare.
Bring it on, bring it on...we are ready we are readyyyy

marvin906:
1750mg of trams + half bottle of condeine + this =

Is = Werey.
And na for Cele den go carry you go.
Mr. Science student

Thats their mistake now i pray heineken ventures into non-alcoholic drinks ,then i would be happy.i hate alcohol.
i pray Gulder,star lager,Goldberg repents.i hate bear.

free2ryhme:


Their target is the black illiterate market

The white wont touch the crap

Your inferiority complex is alarming, you didn't read the news before writing this crap.

wow cant wait to get drunk on it

AntiChrist himself brought this idea to Coca cola.



End time things

The alcohol drink will have sugar

Science students are jubilating


Check out www.listclan.com

After taking it , you will be like

Coca cola,with alcohol,ok na ,bring it on,market dor start again

It is called Kiacoke...

What the hell