is heading to how you upload videos on YouTube after Instagram announced the launch of this feature.

“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom on stage at the event. “IGTV is for watching long-from videos from your favorite creators.”

With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love.

The IGTV is accessible from a button inside the Instagram home screen, as well as a standalone app, IGTV will spotlight popular videos from Instagram celebrities.

Instagram has evolved far beyond the initial simplicity of just filtering and sharing photos, to read more about the new instagram feature check Techcrunch.

What is IGTV?
Mobile first: IGTV is built for how you actually use your phone: vertical and full screen.
Simple and intuitive: It starts playing as soon as you open the app. You don't have to search or browse to get started, and it's easy to multitask.
Curated: IGTV is focused on the creators you love most and already follow on Instagram. Anyone can be a creator on IGTV and upload videos in the app or on the web.

Learn how to upload 1 hour video now