Over the years in Nigeria, Samsung has been one of those brands that build devices for premium users. Their flagship devices in the S series and Note series are highly rated among users in the Nigerian Android community. Considering the specifications their flagship smartphones come with, I wouldn't actually blame them for putting the devices at price range they usually sell it.



This year Samsung released about 5-6 premium devices - Samsung Galaxy S 10, Samsung Galaxy S 10 Plus, Samsung Galaxy S10e (This is the smallest and cheapest version of the Samsung Galaxy Series), Samsung Galaxy S10 5G (The 5G variant of the S Series devices), Samsung Galaxy Note 10 and the Samsung Galaxy Note 10 Plus.

All these devices cost between N100,000- N350,000 depending on the variant you choose to buy. If Samsung had decided to stick with the usual yearly line up they would still make money, they're a big company and it's quite easy for them to make huge sales. However, Samsung decided to enter the mid-range smartphone segment that has been dominated by the Transsion boys for a while (By Transsion boys - I mean Tecno, Infinix and Itel) . This move has disrupted the market massively.



Transsion Holdings business model is quite easy to notice if you are very observant - Itel devices handle the entry-level smartphones for the lower class of the economy, while Tecno and Infinix build devices for the middle class.

The purchasing power of the middle-class all together trumps the ones of both the elites and low-class part of the economy, giving Transsion a lot of customers to push their products to and the business model worked extremely well for them till Samsung, Xiaomi and Nokia came into the picture.

Samsung, Xiaomi and Nokia are dragging the community away from Tecno and Infinix because of two main reasons

1.Tecno and Infinix suck at sending updates : There's nothing customers love more than constant updates, even if it's not a full OS upgrade, minor software updates gives users a very subtle impression that the brand still knows their device exists and is working to improve it. The Transsion boys really suck at this.



2.Tecno and Infinix aren't totally innovative: When it comes to design aesthetics you would agree with me that there hasn't been any mind-blowing design from these two brands. All they do is take cues from other brands and add minor design changes.

The difference between the brands are quite obvious. I know you're judging me for comparing the transsion boys to global brands but I believe they can do better. For example only the Tecno Spark 3 Pro was confirmed to receive Android 10 and it's still in beta - You can access that on Tecno's page by googling "Tecno Spark 3 Pro Android Q beta program". That's one device out of over 20 other recent ones out there they confirmed is getting the update and like I always say -That sucks.



Samsung on the other hand is taking advantage of the fact that they are more popular to stay ahead of Xiaomi and Nokia. I was talking to a friend about this some days ago and he made some very interesting points.

1.Most people are skeptical of using Xiaomi because of the "Chinko" factor

2.Nokia on the other hand just came back to the market after their failed partnership with Microsoft and only extreme loyalists would go back to them. However, Nokia would sell more in Nigeria than Xiaomi because of their previous reputation.

On my own part I feel the "Chinko" factor is a misconception. Xiaomi devices are awesome, the Android OS running on MIUI is amazing and it's one of the best I've seen so far. However, Xiaomi would have to battle that while Samsung would be on a cruise in the market.

Samsung's A Series is their response to the mid-range segment and boy are they working wonders. The smallest device in the lineup the Galaxy A10 has 2GB RAM , an Exynos Processor and 32GB of internal storage and the device costs less than N40,000.



Samsung has literally a device on every price range from 36,000 - 120,000 naira. Here's a list of devices on their lineup.

Samsung Galaxy A10 & A10s

Samsung Galaxy A20 & A20s

Samsung Galaxy A30 & A30s

Samsung Galaxy A50 & A50s

Samsung Galaxy A70 & A70s

Samsung Galaxy A80

Samsung Galaxy A90

Samsung released 12 phones covering literally every reasonable price range in a space of one year and the phones have been a hit. I use a Samsung device and I've received updates more than 4 times in less than 4 months.

Updates lets users enjoy their phones for as long as they want and only upgrade when they want to, Transsion's business model of refusing to push constant updates so customers would buy new phones isn't acceptable and if care isn't taken, they'll lose a lot of customers to Samsung and the new boys in the Nigerian smartphone market.

Like my friend says



http:///s7e01f13e191101en_ng

This post is very very on point.
Check throughout Nigeria these days....more and more people are opting for mid range Samsung smartphones.
And honestly, I think infinix, tecno and itel have overstayed their welcome.
They have become very boring.

TECNO has registered their brand in the heart of Nigerians. There's nothing Samsung can do to change that.

Abiodunspectre:
TECNO has registered their brand in the heart of Nigerians. There's nothing Samsung can do to change that.

Nokia and Blackberry said the same thing years ago. Where are they today?

Very nice article. Transsion is in trouble for sure

Anyway Majority of Samsung phones sales worldwide are in the mid range, the flagship fails to compete with apple every year in terms of sales, back to the topic Nigerians are now realizing the sub par product Transsion is pushing out but still it'll take years to establish a foothold in Nigeria market as Transsion has.

In all honesty,this is the truth and nothing but the truth. My Nokia 6 of 2017 still beating tecnos of 2019

Yeah, i agree with you on this one.
Transsion lost it when they refused to join the moving train.

I have never for once used Tecno, either LG, Samsung or iPhone.
Nairaland should create a VIP Section for IPhone and Samsung users like us, mixing us with Itel, Techno & Infinix users is not fair at all.�����


Btw, I buy and sell all kinds of funds at a juicy rate see my signature.

..


Samsung is ten times better than the fake ass tecno and infinix fraudsters, techno and infinix makers need to be prosecuted by SON for scamming people... thier phones are preloaded with harmfull softwares that makes the phone run very slow after some months, or the board just packoff without any excuse



..

That's why I love Samsung but I no wan leave my Windows 10 mobile phone

Meanwhile, is your Laptop faulty? Let's fix it for you. Do you need Laptop Chargers/Adapter or Cables? We sell. Check my signature for contact

really

Meanwhile, Get Original Chargers and Adapter for laptop, POS, Printer and many more, check my signature for contact.

Everything samsung gave me a smile
No need to check imei
Cos samsung is top notch,be it bluetooth speaker,home theater,anything electronic. Samsung na boss. Original only

o boy
I just get one Samsung s7
d camera beats canon 12 or 24 or whatever
damn
Samsung is bae

IPhone x.

No be only take over, na take under. Have you seen the number of people using Xiaomi phones?

Tecno was not bad until they got overconfident and greedy and started making phones of over 100k

Ovie56:
Anyway Majority of Samsung phones sales worldwide are in the mid range, the flagship fails to compete with apple every year in terms of sales, back to the topic Nigerians are now realizing the sub par product Transsion is pushing out but still it'll take years to establish a foothold in Nigeria market as Transsion has.

.

Xiaomi is actually going to do more exploits than Samsung in Naija. The number of people switching to Xiaomi is alarming

Op how much Samsung pay u for this

Abiodunspectre:
TECNO has registered their brand in the heart of Nigerians. There's nothing Samsung can do to change that.

Story I'm one of those who dumped Tecno for Samsung this year and it's been a wonderful experience. Sometimes I feel glad my Tecnco was stolen.

My Samsung A10 over any infinix/techno rubbish anyday anytime

Thank God for OPPO, Infinix and co, big brands like Apple, Samsung and Huawei would have make us remain in 3310 Nokia.


Abeg make we ring bell for OPPO and Infinix , Op dey work for Samsung mobile.

We are wiser now

In my opinion tecno will still defeat Samsung in d midrange series. Samsung already established itself as d major competitor wit apple. U can't now be fighting everybody in d market for space or u will end up like nokia

Huawei is taking over... Who be Samsung in Nigeria �

As Efcc dey arrest boys now i go come buy phone of 350000 say wetin happen

Abiodunspectre:
TECNO has registered their brand in the heart of Nigerians. There's nothing Samsung can do to change that.

Yeah Samsung need to push harder because many Nigerians are sensitive to price

sticking to Samsung smart phones till 2099......