A couple of months ago, an upcoming rapper named Ice Prince made a surprising entry into main stream Nigerian music with a song entitled, 'Oleku'. The hype surrounding the song was so massive that at the time of its reign he himself called it the 'hottest song in Nigeria'. The track also featured another less famous character by the name Brymo, who laced the chorus with such dexterity and simplicity that most people felt that without him, it would have been just another ‘ordinary’ song. Then came the talk about a video for the song and that got fans even more hyped. Then the video came out and this was the output:

http://www.therevealedchannel.com/oleku-video-review.html#int

After watching the video a couple of times, it was hard to understand what the director was trying to achieve. It is very likely that they were working on a tight budget because this is less than is expected from  the 'House of Chocolate City'. So i am thinking they felt the song already gave them all the hype they needed and there was no need to go all out as far as the video was concerned. [But] Visuals help a lot; especially when you are trying to promote previously unknown personalities. I think Brymo's acting was terrible by the way! Although that can be forgiven when you think about the fact that it was his first time in a ‘real video’. Although in the reality of things, first impression counts. Also, what's with artist(s) thinking good videos must showcase their one thousand and one celebrity friends?
A shabby video can ruin a great song (remember prince and his Omoba video?) and a good video can hype a shabby song and even turn opinion about it. For example Cabo Snoop's 'Windek' and here's another great example from Namata (you have to watch it to believe it):

http://www.therevealedchannel.com/oleku-video-review.html#int

While we are on the subject of crappy VS viral videos, you guys should check out this output by up and coming act, Scolie Macgreen and tell me what you think. It is called ‘Eko Shuffle’ and it was shot by veteran video director, Igho:

http://www.therevealedchannel.com/oleku-video-review.html#int

Your comments will be highly appreciated!!!