That Indomie Noodle and Cowbell's milk adverts using kids speaking pidgin are just so wrong. We should be teaching and encouraging kids of that age (5-10 yrs) how to speak fluent English.They will always pick up pidgin on the streets, no problem with that but producing adverts on radio and TV showing these kids speaking pidgin, creates the impression in the highly impressionable minds of the watching children that pidgin is the National lingual Franca. We end up with children whose spoken English at best, becomes terrible in their adult lives.

hmmm @funlovin, seriously u & ur post are so damn "distasteful", seriously go get a life, *no offence*

They have customers that watch tv and speak pidgin english. People who speak pidgin english like noodles too

If you are so worried about the proficiency of our young people in English, you should talk more about the negative effect of Facebook, Twitter and other social networks on kids' ability to spell.

@OP

Are you aware that we get news broadcast in pidgin English? What would you say about that? The truth is that Pidgin English is a part of us and has come to stay. Though I'm not in support of it being taught to young ones.

I'd be more worried about the kinds of teachers we have in primary and secondary schools, especially so-called English teachers. If you listen to them, you'd be shocked at the grammatical blunders they commit and forget all about a 2- minute advert in pidgin English.

If adverts could be placed in English, Yoruba etc, then there should be adverts in Pidgin too, afterall Pidgin English now has national recognition.

Bottom line is, I don't see those adverts causing any harm to the kids in the adverts or those watching if they have a sound background (home and school).

mama wey good 2 us, she give us indomie, indomie good well well, indomie sweet well , love d advert die

mafolayomi:

mama wey good 2 us, she give us indomie, indomie good well well, indomie sweet well , love d advert die

This is exactly what is making the poster angry. However, Indomie must survive now, do you know the amount of companies that want to kill the product? They have boned all that classy and chic advertising for [b]alabukala [/b]advertising- they know that majority of Nigerians have very very simple minds; No offence intended!

I'm with the OP on this one. It is wrong to encourage kids to speak pidgin, especially at that early age. Same goes to those parents that allow their kids listen to that rat-awful radio station called Wazobia FM. Tomorrow the parents will complain that their kids are scoring sharp F9 in WAEC English exams.

Bawss1:

I'm with the OP on this one. It is wrong to encourage kids to speak pidgin, especially that early age. Same goes to those parents that allow their kids listen to that[b] rat-awful[/b] radio station called Wazobia FM. Tomorrow the parents will complain that their kids are scoring sharp F9 in WAEC English exams.

You just slammed the most popular radio station in Lagos. Well it has stiff competition in The Beat 99.9 fm, I guess that is what you polished-folks listen to.

My colleagues force me to listen to what you call "rat-awfulness" what can I do?

Yaw, Yaw, Yaw, Yaw, Yaw O, dem dey jolly-jolly, Ehn Ehn dem dey jolly-jolly!

I cringe every time I hear a presenter on Wazobia. I can't imagine any child in my care listening to such talk. IMO much harm than good is achieved because of their pidgin. There is little that can be of use to any child learning pidgin. I think Wazobia should be an adult only station.

^^^How does that work?

Yeah I know there is no effective way of restricting who listens to a radio station like Wazobia. Parents and guardians just have to discourage children from listening to such stations. These are just my views but I suspect that it will be in the minority, Nigerians seem to love Wazobia and the like, it's amazing.