For a new start up looking to ride the wave of excitement and buzz stirred up by the web community and press, what are the secrets to penetrating this circle or “Cabal” as we refer to it nowadays in Nigeria to get mentioned or receive recognition?

As new startups emerge in the Nigerian technology space it is very easy to begin wondering who gets the star breakthrough and notoriety from prominent media sites and bloggers. It’s easy to assume friends, relatives, business partners, acquaintances of new startups controlling access or platforms willing to provide support often have the privilege to provide instant visibility to these newcomers. Far from that it could possibly be well meaning tech editors and bloggers looking for the next “big thing” that equates to big brands in the West, seeking to provide a feeling of euphoria to their audience on discovering what their blog or news competitor hasn’t uncovered.

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