The company plans to establish additional 11 stations to bring the total stations to 20 in Nigeria in 2008. Its strategy in the Nigerian market emphasizes localisation of programme content complemented with a national network at specific periods that should provide improved advertising revenue. It also intends to start digital transmission in 2008 with specialised channels for movies, entertainment, sports and news to compete in the market segment currently dominated by DSTV and HiTV. The company hopes to generate subscription revenue via this platform.
There are forces in Nigeria that normally stops such ambitious projects and DAAR may not be an exception. Take this or leave it .This is Nigeria for you.