Okay lets talk about INDENTITY BRANDING. what is indentity branding ? A mark indicating identity,ownership, or a trademark or distinctive name identifying a product or a manufacturer corporate identity and brand is the foundation of your company, no matter the size. lets take a look at Logo design,
Most Companies don't understand that Logo design represent their company indentity. i .e Logo design should be giving to companies who are specialized in design art work, not just business center graphic designer you see around the street. whereas most of them just learn one or two design software, and they call themselves graphic designers.
In my years of designing, have come to understand that in most cases you don't learn creativity, rather you are born with creativity.
A good creative design branding speaks for your company even if you are not there presently. lets take a product branding for instance, Before someone could get your product or something, he/she must be attracted to your product before giving attention to your product. Lack of Creativity on your design, woun't make your product sell.
Also let see what your business card tells your clients. you will agree with me that a good sense of creativity design and quality printing will speak for your business. good sense of creativity should be taken into consideration before doing any design project.
You can also request samples of designs from your designer, so you can be rest assured, you aren't doing anything wrong.
Colour Combination is a critical issue you should take into consideration, A designer should be able to turn your ideas into reality. a good colour combination on any designs, should bring about the beatuty of your design artwork.
If you are designer or a client looking forward in getting a design project done, such as logo design, this are the following information you should have :
1. Company's Name
2 . Company's Slogan
3. Colour Combination
4. Logo References
5. Details on your company profile.With all this information, you should be able to get a creative design,
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