Marketing Webhosting Services Locally

Niche marketing
If you have a target market, an industry, a group, etc. it will be a lot easier to understand the needs of your customers and provide a viable service to meet those needs. One excellent strategy is to find a niche market for yourself (for example--web hosting for churches). That doesn't mean you should come up with a totally new niche. You can simply find a niche with growth potential or little competition. This often works best if you focus on one of your passions. Maybe you love the arts, so you could provide specialty hosting for aspiring artists and
musicians. Perhaps you are an armed services veteran, and you can relate to other veterans in a way that most hosting companies couldn’t. The best places to advertise to most niche markets are in publications designed for and widely read by those markets. What magazines do you read? What e-zines do you receive?
What websites do you visit pertaining to your hobby or interest? Hopefully you get the idea that it’s good to be unique, and to use that uniqueness to your advantage to set yourself apart from the crowd and appeal to a specific group or people.