Choosing A Domain Name

Your domain name is the ultimate branding tool for your business. You want it to be a name that will stand out when
people go to your site, but at the same time you want it to be easy to remember, and easy to tell someone how to get
to your site without a lot of spelling or unnecessary directions.
When a domain name is assessed by a professional domain assessment company, there are several things that are
considered that make a domain more or less valuable.

• Size: How long is the domain name?
• Relevance: Is it relevant to the subject of the site?
• Uniqueness: Is it specific to one certain subject or can it be used for more than one? Does it convey a sense
of humor or political message?
• Simplicity of direction: If you told someone offline how to get to your site would you need to give a lot of
directions or could you just say the name and get them there without any problems?
• Domain extension: .com, .org, .biz, .info, etc,  should also pertain to what the site is about or what type of
organization it is.

Your domain should contain the key words that tell what your site is about. If your site is about gardening, your
domain name should convey that. One way to help you decide on a good domain name is to write down the words
that pertain to what your site sells or what it's about and put together a nice phrase that works for you. Then once
you've done that, go to a domain server and enter it in to see if it's available. You may need to use a hyphen between
words. This isn't always a good idea but if you want that really great domain name and it's only available that way,
then it might be necessary. Just make sure that when you tell people offline about your site that you let them know
the name is hyphenated.

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