Questions About The Publishing Business In Nigeria

Anyone familiar with publishing in Nigeria? I'd most like posters with some experience (first-hand or no) in paperback fiction publishing - however, anyone with relevant information is welcome. I can't seem to find much information about this as I am in the States, thus I'm throwing out possibly naive questions. Please bear with me.

First off - publishing popular fiction = profitable? I'm not looking to score with literary-type works like those of Soyinka, Saro-Wiwa, Wa Thiongo e.t.c. I'm thinking along the lines of cheap pulp fiction with several titles which will initially sell a few thousand copies a month, but spike enough demands to keep a publishing house going ( or perhaps explode, who knows  ). The closest to what I'm thinking of are the Pacesetter novels. The sort of page-turner books with suggestive, quality cover-illustrations, dramatic, romantic and slightly bizzare story lines, and enough draw to induce readers to buy. These books, I hope, should sell for about N150-N200 a copy but still afford a good bottom-line. Good Idea?

I know that it's tough, and more so with the Nigerian climate. What are the major challenges? How delusional does this post sound, given your own experiences? What about hiring, pricing (is 200 Naira too low to a price to achieve?), piracy, cost-cutting strategies, general Nigerian hustle, and taking on writers who are able to produce works along these lines? Most especially, what would you say about the demand and potential market for these books? Any advice about marketing?

Pick and choose as many questions as you think you can answer. Thanks.