Kennis Music-is This The End?

Wanna know their first major flaw?? Not signing Ruggedman.

Yeah, they lost out on Ruggedman, doesn't look like a big deal . . .
It was, why?? They failed to cash in on the transition of the Nigerian music industry towards Hiphop
Ruggedman was the first major hiphop act in Nigeria, losing out on him meant losing their monopoly.

Back then there was this accepted consensus that you had to be with Kennis to be big
When Ruggedman and other hiphop acts like Trybesmen made it, their monopoly was called into question.
They became just another record label . . . people began to appreciate hiphop more and more and other errors kept dropping.

When Kennis was asked why he didn't sign Ruggedman he said 'You shouldn't throw stones at a fruitless tree'
They thought hiphop was a fruitless tree . . . that sounds so silly right now

@eldee
Thats why I love n will always love Rugged man.
comin against kennis as @ dat time was like a suicide mission.
many thought he ll fail but d guy succeded,many saw how d industry was
messed up(eg mode ix) but den no get gut to stand before d moving train(kennis)

@post
I think this guy should move away frm d screen,make dem employ young guyz to take over.
dey should also try to search raw talent and develop dem n not only ready made act.

I agree it was Ruggedman that proved that you didn't have to be with Kennis to be big but it was 2shot that showed that you could make money without joing them. 2shot changed the music industry by taking his album directly to the piraters and getting them to sell it instead. T.Joe and all the other big Marketers/distributers were all formed off the back of 2shot's genius and innovative move!

To all lovers of naija/afro hiphop.I wnt 2say no matter d probable problem kennis might be facin rite now,we shldnt see them as a failure.They have come a long way give2 our music recognision all ova d world. Big music producers like Nelson Brown,Seyi Allen etc,try there very best 2keep 2d feat.Why kennis? It's only this part of d world someone fails,then people wld start rejoicing.I beg of u,lets support them wit d lil' we can. It's our industry

I'm talking bout mainstream hiphop not sum backyard DJ here, was hiphop in Nigeria maninstream in the early 90's??
You said Dr Fresh was 'holding it down', does he have half the popularity of 2shot?? 

For sumone who claims to know so much, u're sounding quite the opposite, did I ever say Ruggedman sought a contract??
It was common knowledge that Kennis Music called Ruggedman a 'fruitless tree' in an interview.

You call me fruitless tree, you talk say I no go grow
Look into my eyes and tell me say I no blow - Ruggedman (Big Bros)

Did you see me 'rejoicing'??
And what's wrong with people rejoicing because of the fact that upcoming artistes of that period made it big??
I'd use another Big Bros quote

For us newcomers, times are hard
But you bleeped up big time by trying to play God - Ruggedman

No

Bro, i wont stress on why didnt KENNIS MUSIC signed whoeva back then. Why? Cos most of all this catz now were at d backyard, scared of if there song wld be acceptd or purchased. While producers at dat time were nt ready 2support rap music. Also platation werent strictly a rap group. So ask d likes of trybesmen why didnt they have an album at dat time. Lets concentrate on d fact dat hiphop is here 2stay &we 'all must make sure 2uphold this. Above  all, we cant but give a maximum respect &credit2 KENNIS MUSIC. They made dis break a success. That's why i wldnt like 2see anyone try 2go against this height we've attained.

i dont know who started hiphop rap in naija.

the point is Kennis music started playing God. Ruggedy baba took a big forward and gave many guys the courage to come out with their music and style.

now dem don blow and Kennis dey go slow
Ruggedman and Psquare made me pay attention to naija rap. Now, i no fit buy oyibo rap sef

kennis music paved the way for Nigerian music/musicians, they almost singlehandedly took us into the international limelight. They made it possible that Nigeria wasn't just inviting international stars to perform, but also we Nigerians had a stage to perform in a foreign country. I know they stepped on some innocent toes and snubbed some other promising talents, but many big labels even in US are guilty of this. All in all, Kennis deserves our respect.

They don't just deserve our respect, they worthy to be celebrated, I wish I had the opportunity to do that.

How do you expect one to be perfect ^{NOBODY IS PERFECT}, So as the kennis. Nobody is innocent, we all wanna make money.

[url]It's time we call a spade a spade.
Kennis music came like a storm a washed away the real essence of Naija music. Now that there is a paradigm shift, it is left for them to re-define there acts or be out of business.

Music is a movement not a monument, so let them leave behind the old ways they have used to mess up the music industry and embrace the true ethics of Naija music. Else,

This thread is pretty dumb, this is 2009, competition is a way of life. Everything is being redefined and every entrepreneur should know how to play the game. Would have been surprised if no artiste bothered to play the game differently.
What's the cry about if its the end of Kennis music? They played their part, others should play theirs


And what's wrong with that? Are you a Nigerian at all? Am sure you have a word or 2 for Ben Bruce too!

Exactly what I said in my first post before you started talking bout how you graduated from the University of Afrohiphop
Ruggedman's success was probably a stroke of luck . . . but it started a trend
I have nothing against Keke and D1,  they laid the path for Sound City and the rest of 'em, but they failed to cash in on a very promising brand, c'est fini

Did I ever say Plantation Boys was a rap group??

@mbulela
I'll keep the harsh words down if y'all stop being overly sentimental
I stated a simple fact . . . in the era of Kennis Music, the most popular hiphop artiste was Ruggedman
Even his first single What If got spins from DJs . . .
Dr Fresh, Junior and Pretty were not popular enough to sell out my backyard.

Acts like Triple T came close but that's as far as it went.

@Topic,

One thing I love and hate about Nigerians is that they are very critical.

Today they like and applaud you

Tomorrrow they hate and judge you.

Dbanj is the talk of the town. He introduced koko mansion and the same Nigerians wrote him off.

2face is the best. His personal and private life became a source of hatred.


Na so we be.

Sooner than later, we will start hearing hateful messages about Rugged Man

which of d eldee b diz???