The Future Of Bank Marketers In Nigeria

It is no news that anyone who studied anything can be a marketer in Nigerian banks. So many medical doctors, vets, pharmacists, lawyers etc have become marketers because commercial banks are the major employers of labour in Nigeria and their pay is very attractive.

However, the CBN shake-down on banks and the world economic recession brings a lot of concern regarding job security and the future of "marketers". Many banks have begun downsizing and retrenchments and most of the victims are marketers, this shows that no marketer is indispensable and the axe can come down on anyone anytime. What does the future hold for retrenched marketers now? a pharmacist who has not been able to practice his profession becomes jobless, where does he start from? what pharmaceutical organisation would be willing to accept him when he has no relevant experience?

Is it time for people to begin to think of their long-term careers rather than just immediate need for good pay because most marketers will get to a point in their careers where a question mark arises as to which way forward? Should people who have become bank marketers out of the need to survive start looking outside marketing and thinking of the career they've always wanted, something with a better job security or should they just go with the wind and follow their marketing path for immediate survival?

But I know quite a number of people that have been disengaged over the last few months, most of them are marketers, how do you explain the fact that banks need marketers and yet marketers are being fired and no one is recruiting???