|
Black_Revo
|
A team of management staff of Sony International in Abuja on Thursday apologised to Nigeria on a recent television advertisement which portrayed the country in bad light. The Managing Director of Sony, Gulf-Mid-East and Africa, Osamu Miura, who led a team from the company to the Minister of Information and Communications, Dora Akunyili, said the company had since withdrawn the advert. The advertisement, sponsored by Sony Computer Entertainment America Inc. (SCEA) on Sept. 1, on the new Play Station 3, was broadcast only in the US and Canada. "Immediately after learning that it contained statements that might have offended some individuals, SCEA took steps to discontinue the advertisement. "By Sept. 7, all replacement work was completed and the original advertisement has not been aired,'' he said. Mr. Miura said the company was "committed to respecting human rights, appreciating diversity and conducting business activities with fairness and integrity. "Nigeria and Nigerian people are very important to us.'' Responding, Mrs. Akunyili said although Nigeria welcomed the apology, Sony should rephrase the words of the formal letter addressed to her on the matter. "I have some reservations about that apology but apology is apology because the apology says there are some people who are offended. "We made a statement from the Nigerian Government, we are offended and the good people of this country are offended. ''But the apology (letter) says there may be some people who are offended. "I don't want to say we reject the apology but I want to say that we want that apology rewritten, it has to be clear enough for Nigerians to feel comfortable with it,'' she said. The minister warned that the Federal Government would no longer tolerate the defamation of the country's name or nationals from any group. Similarly, she complained that the country was unhappy with District 9, a movie, which Sony Corporation was distributing. http://www.234next.com/csp/cms/sites/Next/Home/5463414-146/Offensive_advert:_Sony_apologises_to_Nigeria.csp |
|
|
|
|
|
Beaf
|
Pyrrhic victory.  |
|
|
|
|
|
|
|
aieromon (m)
|
Finally,Madam Rebranding can go take a piss and have her bath.  |
|
|
|
|
|
puskin
|
Ehn!!
Yar'dull shud gv her a medal cos Sony apologized.
These days any bloody thing is news.
|
|
|
|
|
|
temmytanny (m)
|
do you all know that akunyili rejected the apology?.her excuse is that it wasnt written.
they have now sent a message back to SONY to write a written apology.
YANGER TOO MUCH
|
|
|
|
|
|
bilqiss (f)
|
They might as well apologise for D9 as well cos that was even worse. But I guess that would be too much to wish for.
|
|
|
|
|
|
chinonsout (m)
|
this i just the beginning,they ve not seen anything, madam rebranding just still calm down.
|
|
|
|
|
|
ayobase
|
all na for 'i am doing my job'
Nigeria Is Blessed.
|
|
|
|
|
|
OMO IBO (m)
|
I watched Dora as she rejected the apology tendered by the team of management staff of Sony.
Damn, her facial expression got me laughing out loud
At Topic,
I co-sign the yanga Dora dey do.
|
|
|
|
|
|
foyeks2001 (f)
|
foolish colourless people, i dont blame them, its our leaders we shud all blame and we all shud shud join hands together and make this great nation a better place for all
|
|
|
|
|
|
chosen04 (f)
|
do you all know that akunyili rejected the apology?.her excuse is that it wasnt written.
they have now sent a message back to SONY to write a written apology.
YANGER TOO MUCH
Thats why its a crime to say am SORRY in Nigeria. I blame SONY for even Apologizing in the 1st place. |
|
|
|
|
|
Harry Potter (m)
|
Kudos 2 Akunyili the rebranding rebrander.
|
|
|
|
|
|
Sky Blue
|
Thats why its a crime to say am SORRY in Nigeria. I blame SONY for even Apologizing in the 1st place.
I don't know what the fuss is about. What is so difficult about a written apology? Where did they do this apology? Was it in a news conference or in some backyard? It seems a written statement simply makes it more official. |
|
|
|
|
|
jidobaba (m)
|
I watched Dora as she rejected the apology tendered by the team of management staff of Sony.
Damn, her facial expression got me laughing out loud
ol' boy, LWKM! I dey wonder how a whole Prof. dey take generate those hilarious facial exp. But on a serious note she do well. when sony tenders a hand-written 3-page apology from the CEO, then maybe we will accept |
|
|
|
|
|
OMO IBO (m)
|
foolish colourless people, i dont blame them, its our leaders we shud all blame and we all shud shud join hands together and make this great nation a better place for all
If you do not mind me asking, whats the difference between the bolded comment you made above and the commercial that was put out by Sony? I hope you know your remark is not only derogatory but it is also denigrating. |
|
|
|
|
|
Specialist900 (m)
|
Naija, they think everything goes just like that
|
|
|
|
|
|
chosen04 (f)
|
I don't know what the fuss is about. What is so difficult about a written apology? Where did they do this apology? Was it in a news conference or in some backyard? It seems a written statement simply makes it more official.
Sky Blue. Its very wrong to REJECT PEOPLE'S APOLOGY. The most civilised thing to do is to ACCEPT it but advice them to publish a written one. Its a very Bad omen for her rebranding project. |
|
|
|
|
|
sherry lo
|
The poster did not say Dora rejected the apology,she simply said she has her reservations about the apology and that they should rewrite it. SIMPLE.
|
|
|
|
|
|
OMO IBO (m)
|
Sky Blue.
Its very wrong to REJECT PEOPLE'S APOLOGY. The most civilised thing to do is to ACCEPT it but advice them to publish a written one. Its a very Bad omen for her rebranding project.
Are you kiddin me? Since when did rejecting a half baked, lukwarm and probably condescending apology become wrong?? And can you please explain how rejecting an apology makes the rebranding project look bad? |
|
|
|
|
|
kosovo (m)
|
that's My Sony,
in Oct last year, the most anticipated game of 2008 had a song that angered the entire Muslim community, Sony had to recall all the game in retail and wholesale shops, thereby pushing the lunch date by 1 week.
Everytime, Companies do make little mistake, afterall, the entire Muslim community is 10 times bigger than Nigeria.
but, the most important thing is that, THE MESSAGE HAS ALREADY BEEN PASSED,
SMALL WORD = MASSIVE IMPACT.
Sony; like no other,
|
|
|
|
|
|
Kobojunkie
|
Are you kiddin me?
Since when did rejecting a half baked, lukwarm and probably condescending apology become wrong??
And can you please explain how rejecting an apology makes the rebranding project look bad?
It is still going to be Half Baked, Lukewarm, and probably condescending still, even when written. Not sure what you are trying to believe here. It is obvious at this point that SONY has little respect for what the government is doing. If it did, it would have written an apology in the first place. @Poster, the so called apology has been tucked away in a small corner of the SONY site for weeks now.  |
|
|
|
|
|
Biati de 1
|
@ Sky blue,
I dont see you as being more civilised than Prof Dora,
the problem with us Nigerians is that we find it dificult accepting our own. If Nigeria tries as little what Sony did, Abroad, somebody is bound to be jailed for it. Besides its high time the Oyibos realise that Niaja should not be taken for granted. Let us all join hands to promote the rebranding project , we need it.
Am not a racist but let Oyibos know that second class treatment is no longer acceptable by us much less in our own domain
|
|
|
|
|
|
Bensen
|
she should go eat shit!!!!!. the "good people" of Nigeria. who are they? the bastards stealing the money or who? idiots!!!!!!!!!!!!!!
|
|
|
|
|
|
OMO IBO (m)
|
It is still going to be Half Baked, Lukewarm, and probably condescending still, even when written. Not sure what you are trying to believe here. It is obvious at this point that SONY has little respect for what the government is doing. If it did, it would have written an apology in the first place. @Poster, the so called apology has been tucked away in a small corner of the SONY site for weeks now. I never bought into the Temp-secretary-scribbled-apology that was posted on the Sony website a few weeks ago and i still do not buy the most current one. Hence, my happiness the apology was rejected. In response to the bolded bit. I believe Dora's action and stance will send message a clear to other corporations and entities who think they can get away with insulting Nigeria. I bet Sony thought it won't be a big deal. Now, whether they take heed to the message is another thing. But the point is you can't insult Nigeria and get away with it. |
|
|
|
|
|
ud4u
|
I don't know how we treat issues sometimes. The report says they sponsored an advert and it was on air in US and Canada to tarnish Nigerians image.
Now he has gone underground to apologize and those he has advertised to will not know that he has apologized, so is only the written apology that can be used against him.
Though we know that Nigeria is bad, but that does not give any body from any where power to start writing against us, remember Nigerians name is at stake.
|
|
|
|
|
|
otukpo (f)
|
she should go eat shit!!!!!. the "good people" of Nigeria. who are they? the bastards stealing the money or who? idiots!!!!!!!!!!!!!!
Am sure u are talking to urslf, just urslf. |
|
|
|
|
|
kokoye (m)
|
This minister is doing her job in this issue and you people are still complaining and demeaning her efforts.
And we expect Nigeria to get better and get the respect it deserves . . . not with you lots sorry.
You are the same group that will critisize her for not standing up to Sony.
Pele l'ako, o l'abo. If you tell me 'sorry' just to shut me up, I will not accept that kinda apology.
|
|
|
|
|
|
otukpo (f)
|
for your info, what Dora has done is her job and she was right in what she did. If u dont appreciate urslf, one one is going to appreciate u. other nations shld learnt to respect Nigeria and shld not be taking us for granted in everything.
At least we know that we are not all scammers or fraudsters, there is no country that does not have its own level of crime.
|
|
|
|
|
|
galatico (m)
|
Simply SONY are full of shit infact I hate that company, they messed my Country up and now they are appologising let them go to hell with there appologise, the country's images has been tarnished, is fraud only in Nigeria? Fraudsters are all over the world even in United States of America you'll find fraudsters there, so why did they have to deliberate on Nigeria why did they say something bad about America countries like Colombia and Mexico where drug abound!!!!
SONY are full of Shit!!!
|
|
|
|
|
|
OMO IBO (m)
|
Simply SONY are full of shit infact I hate that company, they messed my Country up and now they are appologising let them go to hell with there appologise, the country's images has been tarnished, is fraud only in Nigeria? Fraudsters are all over the world even in United States of America you'll find fraudsters there, so why did they have to deliberate on Nigeria why did they say something bad about America countries like Colombia and Mexico where drug abound!!!!
SONY are full of Shit!!!
hahahahahaha o boy, you fit explain how Sony messed your country up? |
|
|
|
|
|
Kobojunkie
|
I never bought into the Temp-secretary-scribbled-apology that was posted on the Sony website a few weeks ago and i still do not buy the most current one. Hence, my happiness the apology was rejected.
In response to the bolded bit. I believe Dora's action and stance will send message a clear to other corporations and entities who think they can get away with insulting Nigeria. I bet Sony thought it won't be a big deal.
Now, whether they take heed to the message is another thing. But the point is you can't insult Nigeria and get away with it.
Lol . . . . Here is the problem. These folks know they are dealing with a government that does next to nothing to fix the problems in, and outside of, it's country, but is quick to CRY foul when the situation is mentioned in anyway. So, if we actually expect any of these entities to take our warnings/words seriously, we might be in for a big surprise. It might actually result in them completely ignoring us completely. Who knows. I personally do not see anything wrong with the ad. In my opinion, what it did was wake some Nigerians up to the reality of the situation with the Nigerian image outside of Nigeria, something SONY and other corps are not responsible for, no matter how we want to blame them for it. This is a case of demanding respect at all cost without actually stepping out to EARN it. What SONY has done is show it has little respect for the Nigerian government and no amount of writing will change that at this point. |
|
|
|
|
|
![Nairaland [Nigerian Forum] Home](http://www.nairaland.com/Themes/default/images/english/home.gif)
Author
