The Big Question

I have so much thought about this question for a very long time. Ask a couple of friends and all the answer they gave never really did the magic. They maybe right or wrong but i never knew the answer so i cant tell. This has been the reason why conflicts never ends in any relationship. The big question is this: WHAT IS IT THAT WOMEN LOVE THE MOST? Is it  designer wears, or flattery or  partying. Maybe they love to be cossetted, you tell me. Post your answer and help to build the formular that workss.