I'm fascinated by the relationships that people have with their favourite brands. I know people who would rather drink nothing if Coke was not available. In other words they wouldn't touch a Pepsi. Their feelings are so strong that if the brand were to disappear it would feel like losing a member of your family. How many of you Nairalanders feel like this about products or brands? And I don't necessarily think an answer like 'Omo washes whiter' is really the only reason. Have these brands become like a friend to you. And why? Lets share some of our experiences on how we think brands should behave.