The $240, 000 Per Month Blog

Yes, some blogs are profitable - very profitable

By Sam Zuckerman, Chronicle Staff Writer


In 2005, when Silicon Valley entrepreneur Michael Arrington started
TechCrunch, his popular blog on Internet startups, he saw it mainly as a
chance to indulge his obsession with young technology companies. But it turned out that Arrington had latched onto something big.

TechCrunch became the go-to site for the scoop on new Web companies. And,
as technophiles flocked to TechCrunch, advertisers followed suit.
Arrington's blog morphed from a labor of love into a fast-growing
business.

Today, TechCrunch has a full-time staff of eight. This year, it hired a
CEO. In August, 1.25 million people visited TechCrunch or its affiliated
blogs at least once, according to comScore Inc. It brings in $240,000 per
month in advertising, according to Arrington, and pulls in additional
revenue from conferences and parties. Most important of all, TechCrunch is
in the black.

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