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samm (m)
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A friend is pouring in a lot of money in machinery and equipment to set up a fruit juice packaging company in Nigeria. He seems to have his research done but from the perspective of Folks in the country, what do you feel about the current fruit juice brands in the country?
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Seun (m)
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what do you feel about the current fruit juice brands in the country? I know that Chivita pineapple juice tastes better freshly squeezed pineapple juice! |
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Zahymaka (m)
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It'll be nice. Let's just pray it doesn't fade out the way Crush did when the owners unwisely sold out to Coca Cola [they were beating Coke then in Nigeria].
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samm (m)
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Was crush a juice drink or carbonated drink? I think it was a carbonated drink.
So Chivita brand is one of the best in the country. They say they don't add sugar and other additives like the other manufacturers do. Maybe that is why it tastes so good.
Which other brands are there and how are they doing?
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Skidoc (m)
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How come Chivita sounds like Chiquita? Hmm, Nigerians and their copy-copy!!!
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omon (m)
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Forget copy copy. It is only a strategy. Even the best business men in the world copy others. Check out Richard Branson's 'virgin cola'
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larger_20 (m)
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I suggest frenchise for him. Dole is a great juice in North america. He can ask them about possible frenchise biz and they will give him some money too
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gigitte (f)
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im pretty sure chivita has absolutely nothing to do with chiquita, is there any semblance of females on the packaging??? i think not, it probably has to do with chi, the ibo chi? and vita for life. after all there are other chi things too like poultry i believe
sha sha about fruit juice packaging, does he want to package fruit juice or sell fruit juice, either way i believe there is market for both, but the market for packaging is desperate, lol, naija does not really know how to package anything. check out that naija five alive packaging, quelle horreur!
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Skidoc (m)
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im pretty sure chivita has absolutely nothing to do with chiquita, is there any semblance of females on the packaging??? i think not, it probably has to do with chi, the ibo chi? and vita for life. after all there are other chi things too like poultry i believe
What are you talking about? Females on the packaging? Chiquita is also a fruit packaging company here, so I don't know what you are talking about! |
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gigitte (f)
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lol sorry my brother i did not know, chiquita means girl in some language, but the chivita not come before chiquita
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Skidoc (m)
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Ok my sister  back to topic. Fruit packaging, that's a good business plan, only if you can spend good money in advertising strategies. And then your products must be sweet! Forget about the current ones in the country, Food produce will always sell fast no matter the number of competitors provided you advertise very well and the juices are sweet. There are virtually no loyal customers when it comes to things like this, once they see that yours is sweeter than the previous ones, they are quick to drop them. Get interesting adverts on TV, Radio, Papers,etc. (The type of TV ad that people cram and dance to when it’s on). You can even do Buy one get one free, bonanzas,etc. and before you know it, your juice brand has become a household name in Nigeria.  |
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Seun (m)
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I'm waiting to see how you'll make your juice sweeter than Chivita.
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Skidoc (m)
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Samm, you can do it! Is Chivita the sweetest juice in the world?  How does it even taste, I would like to know so Seun send one to me. I'm sure it doesn't even taste half as good as most of the juices here. |
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otokx (m)
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chivita is the best fruit juice packaging company in nigeria currently with very strong brands.
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jajaopobo (m)
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The fruit juice market in Nigeria today is very saturated. Chivita is just one brand out of hundreds and to say that it is the best is very debatable. Since there is a lack of accurate market data in Nigeria, one cannot even say that it has the largest market share. However the brand is relatively poplar and was introduced very early on in the development of the Nigerian juice industry and at a period when Obj had just banned imporation of such. NBC's offering at the time (local 5alive) was not up to par and Chivita became and still remains a worthy alternative. Now, if your friend wants to enter this market at it's advanced stage, he must know that he will be fighting an uphill battle to gain market share from these well established local and imported (illegaly of course) brands. His best bet would be to study the Nigerian market and adopt a marketing strategy/product identity that will exploit any hitherto unexplored niche. For instance, he may want to consider packaging 'Kunu' or ' Zobo' - both very popular but yet unpackaged local drinks in Nigeria, or he may want to present the same old pineapple, orange etc falvours in different forms (though i fear that this strategy may already have been fully exhausted). So there you have it. Think about it and make up your mind. |
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samm (m)
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A lot of good points. I see that Chivita drink can be said to be one of the most popular drinks in the market. However, I see them not as a competition but as a benchmark a new company has to meet or exceed. As skidoc said, a great marketing strategy and an excellent product can equally place a new product in the top spot. @Seun, I don't exactly have to beat their pineapple juice to be a market leader. We can develop an entirely new flavor you might like as much as Chivita pineapple juice. You will continue to enjoy your Chivita pineapple juice and when you feel like something different you can try our distinct flavor. You Gotta Love Great Choices!! @JajaOpobo. Your idea is most original. We had earlier fingered three distinct flavors as our flagship product but your idea might have just given us the fourth. It will require more research including tests and anaysis but looks very feasible. Thanks. So how popular are these drinks especially the Zobo drink? How many of you have actually tried it and what is your take on it? |
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jajaopobo (m)
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So I'll be expecting my cheque in the mail then?  |
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samm (m)
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you Got It! |
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dblock (m)
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Is it true that five alive died out. Not that I care, but memories
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dblock (m)
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Thanx,
your friend shoulda name the juice naija crush or even better D-Crush or Block Juice
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