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Scopium (m)
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Surveys says British women look in the mirror up to 71 times a day. That sounds like and understatement. 71?! Maybe they mean 710 times. Some other survey say it's 34 times a day. They reapply their make-up 11 times a day, with 89 per cent of those questioned saying they carry a compact mirror in their handbags.
On average, males stand in front of the mirror 27 times a day. 
People aged 27 are the most image conscious - they scrutinise their looks an average 52 times a day. Over 60s check just five times a day on average. Imagine working manhours lost to mirror and make-up. What do you think about this survey? Should the figure be higher, lower or is it correct?http://www.mailonsunday.co.uk/pages/live/articles/news/news.html?in_article_id=491741&in_page_id=1770http://www.abc.net.au/news/stories/2007/11/06/2082430.htm
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