Day by day, new talents are being discovered; the Nigerian music
industry is getting bigger and more exciting as Spinlet, Nigeria’s
premier digital music distribution service brings the digital
revolution into music. Just as music lovers in the country are now
having first-hand experience of music-on-the-go, it is a whole
new story for artistes, whose songs are now generating more
revenue for them via the Spinlet platform.

Spinlet, an international digital music download service founded
in 2006 in Finland made a debut entry into the Nigerian market in
May this year. And within this short period, has already built a
catalogue of music comprising hundreds of thousands of songs,
spanning all genres of music you can find in the country and
making them available via mobile.

With exciting offers such as expansion of fan base globally and
revenue guarantee on artistes’ works, it is not surprising that
many popular musicians are getting on board the Spinlet platform.
For the likes of Wizkid, 2Face, Ice Prince, MI, Eldee, Dare Art
Alade, Banke W among other raves of the moment in the Nigerian
music industry to have joined the platform, it is obvious that
Spinlet is the best place to be for artistes who really want to
push their career beyond borders.

And for music lovers, of course, this is a guarantee of choices in
music, aside the fact that they have it fresh and direct from the
source. Besides, Spinlet allows mobile phone users to buy, listen,
share, and manage music all within a user friendly mobile
platform, just as the app encourages the purchasing and discovery
of new music while offering storage of the users' music library on
their mobile device.

While offering all these as part of the music revolution, the
Spinlet company has also taken it upon itself to broaden and
enlarge the Nigerian music industry the more with new talent
discovery initiatives. One of such initiatives is ‘Discover Me’,
which was created to identify creative, upcoming Nigerian artists
and give them an opportunity to express their talent. This
platform has been instrumental in promoting the careers of notable
artists such as Dammy Krane, Psalmos, Rocksteady, Tipsy, LOS and
Yung6ix.

“The Discover Me platform is a Spinlet driven initiative.
Basically artists who have not become fully established in the
Nigerian music industry can utilise this medium to not just
showcase their talents, but also be discovered by music scouts and
the outside world,” says Mark Redguard, Spinlet Chief Marketing
Officer. “There’s a whole generation of musical talents that need
to be discovered and nurtured. We want to utilize every
opportunity we have to facilitate this and continue being the
platform for artists, both upcoming and established to do this.”
he added.

Besides, the brand continues to partner with existing popular
platforms like Industry Nite to promote upcoming and established
artists across the country, it also partners with other brands
such as the Fela Anikulapo Kuti Foundation, Gospel Night Live,
Samsung Nigeria and more.

Spinlet sponsored the collaboration between Ice Prince and
Gyptian, and also made possible the performance of the likes of
Naeto C, 2face Idibia and M.I at the SXSW in Austin Texas.

Redguard, Spinlet ‘s CMO, summed up the brand’s legendary moves
saying, ‘We’re using a universal platform to connect with our
consumers one individual at a time: interacting with them on
numerous entertainment platforms which they can easily and readily
identify with. It’s been an amazing experience so far and the
constructive criticism and insights that have developed over the
past months have proved invaluable to us in further strengthening
our brand”. He emphasised that the company is passionate about
supporting upcoming talents, as well as providing a platform to
help labels and artistes increase revenue while reducing illegal
music sharing.

Of course, with Spinlet, the Nigerian music industry will never be
the same again. It is getting better and more exciting just as
Spinlet keeps the hope of many upcoming artistes in the country
alive.

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