Black consumers 18years and above are more mobile-inclined than the general population and seem to be on the leading edge of engagement when it comes to using their mobile device to aid in shopping as well as viewing online content via mobile devices, according to a report by proper Insights & Analytics.

Along with mobile ownership, usage, influence to purchase and frequency of internet access, provides marketers with a better understanding of consumers behaviours towards mobile media.

Blacks are also more likely than the general population to view content such as Tv, Sports and News on their mobile device.

http://www.heartlandmobiledigitite.com/2013/03/13/black-consumers-top-in-mobile-usage/