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|What Is Seo? Or Search Engine Optimization (well Explained) by seoconsultant(m): 2:33pm On May 02, 2013|
What is SEO?
What is SEO? SEO is an acronym for search engine optimization and it is part and parcel of search engine marketing also known as SEO MARKETING.
SEO is more of an art than science and you really don’t need to be a rocket scientist or a seo expert to know that if your business is not listed online that you are really losing out on some great opportunities this might bring along the way.
When you perform SEO Optimization, what you simply do is you are optimizing your website pages to get listed for a particular keyword or keywords on search engines; that is you’re trying to convey the sequence information to search engine spiders that your site ought to be listed for a particular keyword than another keyword.
For instance: your site is about shoes and your sales target is on ladies shoes, and not just ladies shoes but ladies high heel shoes.
So to perform SEO on your site, you must target this specific long tail keyword to get you listed for it and getting click through to your site.
Hope you now have a clearer picture of what SEO is?
Like earlier stated, SEO is just a part of search engine marketing but this part can get your site sustainable juice of traffic flow, especially if the content of the site is highly relevant to what the web visitors wants.
Let me use this opportunity to explain the content of SEO from a lane man point of view, allow me to flash your thoughts back to the early 80’s where for you to locate a business or someone you simply do that via yellow pages, news papers, telephone boots, etc.
Organic seo is the perfect way of getting listed naturally for a keyword phrase that have got huge number of searches and less volume of sites targeting the exact keyword.
Thus making it efficient to target such keyword, the most interesting part is that organic seo tends to get a much more trust worthy response than the typical generic paid search result.
Most people that perform pay-per-click on search engines only reflect that they are seeking quick result and will also enjoy the pleasure of increasing results in terms of sales and targeted traffic.
Organic seo is one of the best seo strategies that can make a site owner an authority in the subject matter; it also helps to build site reputation for a keyword, just to mention a few things that can be accessible via organic seo.
1.) Natural Keyword Traffic: - this is to explain the idea behind keyword listing on search engines; it provides your site with good health flow of constant traffic from generated keywords that are long tailed in nature. Eg. Let’s say you have the following Meta-tags
From the term locality and regional search brought about the concept of local search for seo, this will help to reduce the competition a site will be getting for a highly competitive keyword from all around the globe that is now narrowed down to just a locality.
Local seo is by far the most effective way of getting ranked on the search engines, especially now that Google seo is now assigned to locations, that is; if you are in China and you make a search on Google what your results will probably point out are results from China, except you do a search on Google without places. Local seo creates an avenue for local businesses to flourish in their terrain and help to get some quick back door picking up a top ten Google ranking for keywords that are heavily saturated with high competitions, so now you can probably rank higher for a keyword like new York seo company.
While looking at performing seo it is best practice to target your regional first…you will be able to get traffic from such targets and this will boost your awareness in that locality.
For instance you might rank well on Google.com.ca for a keyword with high traffic but rank poorly when a search is done on Google.com without places.
You don’t need to worry about your traffic from local seo because by default Google identifies your region and pop up a relevant regional page of its Google.com to searchers to make their query.
It takes someone with the extra insight to do a search for a keyword phrase on Google.com without places, so your local seo does get credentials too, but to target your keywords, you will have to conduct your regional keyword searches, because from a keyword like “consulting” that has over 50,000 searches per month, what you will get from the demographical research might tell you that consulting is quite not a good sell in your locality and better in another locality.4 that has over 50,000 searches per month, what you will get from the demographical research might tell you that consulting is quite not a good sell in your locality and better in another locality.
Local seo searches is really helping online marketers have more light into what their targeted prospects want and how to deliver their needs, in ways of fashioning different appealing services or products to meet end users criteria.
Finding the best keywords
Before you can start to optimize your web pages, you have to find the keywords for
which you want to be listed.
This is a very important step. The first keywords that you think of might not be the
best keywords that lead to the most sales.
Why keywords are the most important part of SEO
A number 1 listing on Google can be totally pointless if it is for the wrong keywords.
If the wrong people or too few people search for that keyword then your SEO efforts
will be in vain. The keywords that you choose are the most important factor that
decides whether you succeed or not.
If you target the wrong keywords, you'll waste a lot of time, energy and money.
BE CAREFUL: Think twice before you start.
Many webmasters think that they already know the best keyword for their websites.
If they haven't done some research, they are usually wrong. There are several reasons
•You know your business much better than anybody else. You know the special terms
that are used in your branch and you know what you should search for when you're
looking for products like yours.
•Your customers don't know as much as you. They don't know your terminology and
they might use totally different keywords. For example, a recent study found out
that many people search for the keyword "nose job". If you optimize your web page
for the keyword "rhinoplasty" then these web surfers won't find your site.
•Did you consider the intention of the searcher? Just because a keyword is used very
often on search engines it doesn't mean that you'll get many customers. People who
find your website through a special keyword might not be interested in purchasing.
It's very important that you take some time to find the best keywords for your
website. The time and efforts that you invest in finding the right keywords will pay
back in no time.
Choose the right keyword type to get more conversions
When web surfers want to purchase something online, they go through three
research phases. Web surfers usually start with general keywords.
After becoming more educated about a particular product or service, they will use
more specific keywords. As soon as the web surfers know what they want, they use
Keywords for browsing
During the first research phase, web surfers use general keywords to find
information. For example, a web surfer might be interested in an MP3 player. The
keyword that the web surfer might use in search engines could be:
People who use keywords for browsing are usually looking for information only.
Keywords for browsing usually have a very high search volume. Getting a top 10
ranking for these general keywords is very difficult and nearly impossible.
It is unlikely that a web surfer who uses such a generic keyword will buy something.
Keywords for comparing
In the second research phase, web surfers narrow their selection because they now
know what type of product they want. For example, the web surfer might have found
out the he is interested in an USB stick MP3 player with 1 GB flash RAM. The
keywords of these web surfers are more specific:
mp3 player 8 GB
mp3 player usb stick
mp player under $100
trekstor mp3 player
samsung mp3 player
People who use keywords for comparing are more ready to buy. Comparing keywords
are probably the best keywords that you can target for your search engine
They often have much lower search volume than general keywords but they will lead
to more sales and it is much easier to get top 10 rankings for these keywords.
Keywords for buying
During the last research phase, web surfers know what they want to purchase. They
are just looking for the website with the best offer. For that reason, these surfers use
very specific keywords:
TrekStor i.Beat move 8 GB Video MP3 Player
TrekStor i.Beat move 8 GB free shipping
SanDisk Sansa Clip 1 GB
People who use keywords for buying are ready to buy. However, these keywords won't
help you much if you offer competing products.
Does the keyword represent a solution to a problem, or some kind of pain someone might be willing to spend money resolving?
Does the keyword mean someone is in „action mode‟ or ready to make a purchase? For example, “asthma symptoms” is likely to be made up of a lot of people looking to self-diagnose or investigate a condition further; whereas with “cure asthma”, you have people wanting to take action and do something about it. Similarly, words like “buy” in a keyword represent high value to your business for obvious reasons.
Does the keyword represent some kind of pleasure someone is interested in attaining – e.g. a holiday, or linked to a hobby or some other leisure activity?
When you do your research – and we‟ll look at how to do that in more depth shortly – you will generally want to find between 5 and 10 of these main keywords. With the right keyword research you can find your site ranking on different search engines; mind you the keyword popularity may vary from one search engine to another. Eg. A keyword like “seo web analyst” may generate 150,000 monthly search query on Google and 10,000 on Bing. But has stated previously that Google has the lion share of the search engines does not mean that other search engines out there are not performing but the combination of their resources to the current one will incredibly boost your site traffic and help you to stack up among competitors
These are keywords that are usually 3 to 8 words long, with less potential traffic (less people searching for the keywords), and consequently less competition … and therefore easier for you to get ranked for these keywords using individual articles optimized for the keyword in question.
Effectively, what you are doing here is discovering the information that people are searching for (e.g. how to do something), and then meeting that need with an article, attracting people with an interest in your niche to you, your website and your business.
Over time, although the potential traffic from each article alone will not be great, via a consistent article marketing campaign you can over time effectively create blanket coverage of all applicable keywords, all attracting and directing visitors to your site … the traffic from all the articles combined starts to add up.
Of course, your articles do not all have to be determined by specific long-tail keywords, but it’s a good idea to keep keywords in mind, as firstly it helps you determine what to write about, and secondly you might as well take advantage of the traffic available for long-tail keywords if you’re creating the content anyway.
Sometimes a minor tweak in a keyword in an article you were going to write about anyway can make all the difference … for example, tens of searches a month versus hundreds of searches a month, and with similar competition levels.
In doing your research for long-tail keywords, you are generally looking to find at least 20 such keywords.
Before we look at how to use each set of keywords, let’s firstly go into how to actually do keyword research.
How To Do Keyword Research
In doing keyword research there are two main figures you are looking for:
The demand for a keyword – the number of people conducting a search using the keyword;
The amount of supply for a keyword – the number of websites that exist to supply that demand, i.e. websites that contain the keyword.
To help you understand how this works, we’ll use Google’s own keyword research tool, along with data from their SERPs.
https://adwords.google.com/select/KeywordToolExternal - or search for “keyword tool” on Google
Google’s keyword tool allows you to assess the first figure above, the number of people searching for a specific keyword.
In the example here, you can see over 800,000 people every month are searching for information on dog training:
Listed below that keyword are numerous other related keywords that you could add to your main keywords or long-tail keywords lists, each with differing numbers of searches per month, and so on.
To assess the second figure above, the supply of websites that meet the keyword requirement, you need to search for the same keyword on Google, wrapping it in quotation marks, so “dog training” rather than dog training.
By using quotation marks, you are telling Google to only bring back results containing that exact phrase, so you can find out exactly how many pages contain the same keyword.
You can see here that it brought back nearly five million competing pages:
So for the keyword, “dog training”, the demand is 823,000 and the supply, 4,780,000.
Due to the relatively high level of competition, but the very high potential traffic levels, you could have this as a main keyword that you were looking to rank high for.
If the demand was low, it wouldn’t be worth trying to compete against the millions of other pages vying for that keyword term … but in this case the traffic levels make it potentially worthwhile.
There’s a lot more to keyword research than space allows for in this report, but hopefully you get the general idea.
Let’s now run through an example of a long-tail keyword – often using a phrase like “how to” together with one of your main keywords can help you discover suitable long-tail phrases, which can form suitable article titles too … ideal for article marketing purposes, as the title’s ready made for you, and is already optimized for the keyword in question!
For this example, I searched for “how to train dog” on Google’s keyword tool, and came up with the following:
So, for the keyword, “how to house train a dog”, the number of people searching each month is 5,400 … now to assess the supply:
Only 44,400 competing pages … probably at the upper end in terms of competition levels for a long-tail keyword phrase, but a properly optimized article could easily compete with this and could well end up appearing within the first couple pages of search results.
This keyword has decent traffic levels too … in fact, this could be used as a main keyword phrase too if you’re in that niche, but in this case it’s just as valid as a long-tail keyword.
Further research revealed other long-tail keyword possibilities, which would all form the basis of some great content:
“house training older dogs” – 1,900 searches, 9,140 competing web pages
“leash training dogs” – 8,100 searches, 29,100 competing web pages
“training boxer dogs” – 2,400 searches, 10,900 competing web pages
Hopefully you get the idea of how to pursue this in your own niche.
Let’s do an example of a keyword phrase that might not be so suitable as a long-term keyword phrase – “training dogs not to bite” has only 260 searches a month, but nearly 20,000 competing web pages.
It could work, but the traffic levels are very low in proportion to the level of competition, and you’ll likely find better examples of long-tail keyword phrases that would be more valuable to you longer term.
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|Re: What Is Seo? Or Search Engine Optimization (well Explained) by minmini: 11:31am On Jul 18, 2014|
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|Re: What Is Seo? Or Search Engine Optimization (well Explained) by Forby1968: 1:24pm On Jul 16|
Thank you very much for this. I really liked your explanation as it was simple and easy to understand.
|Re: What Is Seo? Or Search Engine Optimization (well Explained) by replybbot(m): 1:42am On Jul 17|
No blogger would not love this piece: 96 Habits from Successful Bloggers.
All in one place. SEO tips, media marketing, e-mail marketing, blog monetization and and all others in one place.
If I can love that huge piece of work, I am sure you will love it too.
One thing I did though, I don't just read through the page, I applied each one of the hints into my blogging career and it's really working for me.
|Re: What Is Seo? Or Search Engine Optimization (well Explained) by Ace864: 1:37pm On Jul 28|
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|Re: What Is Seo? Or Search Engine Optimization (well Explained) by Nikra(m): 9:54am On Jul 30|
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|Re: What Is Seo? Or Search Engine Optimization (well Explained) by Denis08: 8:05pm On Jul 30|
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