Few days after Lil Wayne refused to properly apologize to the family of civil rights icon, Emmett Till (Google who ET was) for using his name to describe rough sex in a rap lyric, Mountain Dew has dropped him as one of their spokesperson.
The family of Emmett Till asked Lil Wayne for a public apology back in February after the remix for Future's Karate Chop leaked online containing the lyric, "I'mma beat the p***y up like Emmett Till"

Lil Wayne ignored Till's family until earlier this week when they threatened to put pressure on Mountain Dew and Weezy's other sponsors to drop him.

Lil Wayne wrote an open letter to the family but it obviously wasn't enough as Mountain Dew's parent company PepsiCo just released a statement saying; "We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand" and cut all ties with the rapper.

Till family's letter and Lil Wayne's non-apology letter below.

In and open letter sent to Vibe Magazine, the Estate of Emmett Till writes,

"How would you feel is your child was beaten beyond recognition, body mutilated and disfigured, torchered for hours, unnecessarily shot after being BEATEN TO DEATH, lynched in barbed wire weighted down by a 70 pound cotton gin fan and tossed in a river with intent to never be found again? "
Emmett Till was just a child! Emotional consumption of devastation, sadness grief and anger would impel you to your soul, similar to the response your lyrics evoked from our family. The impact of your words left us in awe with our hearts and our mouths wide open. Your lyrics reopened Emmett Till's casket and reminded the world but most importantly my family including surviors of the tragedy, of the gruesomness of hatred and served as a reminder of the loss owe suffered. Although its been over 57 years it feels like yesterday."

 Lil Wayne's letter to the Till family
Click the link below to view:
http:///2eGA8ueQhU

Lol

American Rappers would be spitting shit