Nearly all GSM networks in Nigeria pay celebrities to endorse their products, but do you think celebrity endorsement really work to promote sales in the industry?

For me, I think celebrity endorsement has no place in telecommunication industry. It can work in fashion, food and gadgets industries, but not in telecommunication.

Coverage, costs, on-net and off-net considerations, freebies and bonus are important factors when choosing a GSM network.

I think our GSM networks [especially Glo and their ambassador stuff] are, out of hype, wasting their resources to pay for celebrity endorsement.

What do you think, and why?

They don't matter at all

@OP if you are educated, you will know the answer to your question.

The purpose for this is branding. They want to sink their brand into your sub conscious without you knowing. If I ask you now, how many colours are there in Glo's logo? you will say 2 without blinking. How is that possible? Because they sunk their brand into your sub conscious. That is the reason for all those big billboards and souvenirs you see.

francababy: The purpose for this is branding...... That is the reason for all those big billboards and souvenirs you see.

I know what branding is. I accept that celebrity endorsement works in the fashion, food and gadgets industry, but how can it work in telecommunication? For example, almost all Android users embrace Airtel BlackBerry for data, not because of celebrity endorsement, but on account of cost-effectiveness. Provided Glo BlackBerry data doesn't work on non-BlackBerry devices, Android users can scarcely consider it, even if Glo gets an angel to endorse her products!