So you have the Big Idea. You have the passion. You have the business plan. You can see your future success .All you need now is money in the bank right?
but you also need to know that in starting a business, things may not necessary go the way you planed. have that at the back of your mind, in this post i present you with 4 vital elements you need to know when starting your business.

1.Always Prepare For Failure
Am not not telling you this to discourage you, but to encourage you to continue even when you fail.
statistic shows that 5 out of 10 business fail in it first 10 years
Mark Zuckerberg’s first website was shut down by Harvard. Sir James Dyson developed over 5,000 vacuum cleaner prototypes before he got one right. Henry Ford didn’t succeed in the automobile business until his fourth time around. And we’ve all read that it took 1,000 (or was it 10,000?) attempts before Thomas Edison invented the light bulb.

Business models rarely survive in their original form. Stay fixed on your initial mission but flexible how you get there. Don’t be afraid to change directions or explore new avenues quickly
Let the market dictate your path, and iterate to success.

2. Establish a comfort level with your prospects. Just because you have a great idea doesn’t guarantee your prospective customers will embrace it, or you. Particularly in specialized fields,
it’s important to develop a persona, image and business culture that puts your buyers at ease.

3 .Hustling is more valuable than cash.
That this is not necessarily bad. Hard work can prove, or disprove, the validity of an idea. Without putting serious capital at risk,
hustling will demonstrate “progress,” which is more valuable than “promise.” people are always more attracted to progress over promise, so hustle.

4. Profits cure all disappointment.
There’s no better way to create and maintain control of your
destiny than to become profitable as early as possible. Profit creates leverage, and it’s leverage that leads to control.