Internet usage indeed is on the rise in Africa, most especially Nigeria, with the advent of big e-commerce sites like jumia and konga, lots of opportunties stare you in the face. But trust me, trying to get your business online can be very daunting, with all the lingos, the technicalities and the very many factors you need to take into consideration.

Are you ready to take your business online now? Find out more!

Here i will give you some pointers on what you need to know to get started in the right direction

1. Product or services: what product or service are you looking to offer? what is going to differientiate yours from that of your competitors and how does your proposed price compare to that of your competitors as well.

2. Who are your potential customers? what geographical regions will you be targeting, what age, gender and income bracket are you looking at, and most importantly what are your potential customers personal interests.

3. Who are your biggest competitors? How does your product offering or service and price compare.

4. Web traffic. What are all the potential online traffic sources that will bring potential customers to your website. Are you going to get traffic from search engines as well, what display ad networks should be included in your marketing plan?

5.Social marketing strategy, what are the popular social media platforms that should be included in your plan.

6. Mobile marketing, do you have mobile app plan to cover all major devices used in your target areas? Do you also have a mobile site plan for your business? Do you need an online marketing campaign? Find out more!

7. Data & Analytics, have you setup and tested a web analytic tool for your website. The following data should be tracked and analyzed,All data reports including dashboard reports, daily reports, weekly reports, monthly review reports, quarterly reports and annual reports.

Data reports covering traffic sources, Performance reports for the homepage, landing page and conversion rates, Email newsletter statistics, SEO Ranking, Social Media Analytics

8. lastly your website, this is more or less like your platform, your virtual office, it needs to make a statement, portray your image, if you miss it here, you've missed it completely, so its always best you have professionals handle this for you

Do you want to know more? Find out more!