Are you an Internet marketing expert? We all are. In fact, just a quick cruise around Quora or LinkedIn reveals that at least 1 out of every 4 or 5 people online must be an expert in some form of Internet
marketing. Social media, SEO, community
management, we've got "experts" and "gurus" covering every angle of online marketing. Want to be just like them? I'm going to give you the quick-and-dirty guide to
being an SEO "expert." Remember, being an expert
merely means you have to know more than the
people around you. This will certainly accomplish that.
Now, although I was being a little cheeky earlier
when I said this would make you an expert, the building blocks are all here. If you take it upon
yourself to study these points further, you certainly
can be a "real" expert rather than someone who just
plays one on the Internet. Nearly every idea in SEO can be thrown into one of the
following six headings.

1. On-page Optimization :
It all starts here. You can't build a successful SEO
campaign without optimizing your page per SEO best-
practices. Remember, this list is merely something for
you to follow up on, so we're going to run through the
points quickly:
Keywords—Research them and find the best balance
between competition levels and the amount of traffic
they'll bring you. One to two (max) keywords per
page. Be sure to use them in...

Title tags—Each page should have its own title tag.
Don't try to rank for your URL or business name, as
that should come naturally.

Meta descriptions—Use them to describe the page
and get readers to click when they see the description
in the search results. You should probably use a
keyword. Meta keywords—Skip 'em. For the most part all
they're doing is telling your competitors what you're
attempting to rank for. Not really worth the time.

Robots.txt—Tell search engines what to index and
what not to. Also set up your URL structure so that the
"www" and "non-www" version of your site redirect
to one or the other. Otherwise it's viewed as two
separate sites (c'mon Google, get your act together).

Analytics—Install! Obviously, this isn't anywhere near all of the steps
Yyou need to optimize your page, but it'll certainly get
you started. Remember, I'm not giving you the fish,
I'm teaching you to fish.



2. Content It's king; plain and simple. If you aren't producing
high-quality content, then you're going to be way
behind your competitors that are. Google updates
have ensured that low-quality content is no longer
enough to secure favorable rankings. In fact, low-
quality content could get you pushed so far down in the search results that even Matt Cutts himself couldn't
find you. Remember, content doesn't necessarily mean written
word. With the rise of the term "content marketing,"
I'm always baffled at the people who think content
simply means writing blog posts. Content is also... Video Podcasts Infographics Smoke signals Ad copy Social media posts Blog posts Shared images (Pinterest, Instagram, Flickr, etc.)



3. Links Links are important, but not as important as they used
to be. In the future, they'll be even less important than
they are now. Links are a quality-over-quantity thing. One link from a
high quality source is worth more than dozens of links
from a spammy blog. Remember that, and it'll serve
you wisely.

Tip: Avoid SEOs selling 1,000 backlinks for $5. These
are terrible links and can do more harm than good. In general, if it seems way too cheap, there's probably
a reason for that. Real SEO takes hard work and a lot
of hours. I couldn't get you one high-quality link for $5,
let alone 1,000.

4. Social Indicators According to Search Metrics, Facebook shares are second to backlinks among search engine results
placement ranking factors. We've also seen Google
experiment with indexing Twitter, and use its own
social network, Google+, to determine where sites
should be ranked in the search results. Social is a huge factor now, but it'll be even bigger in
the future. Pay attention!

5. Mobile According to... umm... everybody who has ever
spewed this statistic, mobile Internet use is set to
overtake desktop and laptop use in 2015. In some
countries—in the developing world—it already has. So what's this mean for you? It means you need to
optimize your site for mobile. Responsive sites are the
new "thing," but you can also use a traditional site and
make a mobile version of it. The point isn't how you
get to the finish line; the point is realizing that you
have to get there eventually. Pick a way to make sure your site is mobile friendly and run with it. Also, you might want to take into consideration some
mobile search statistics that I just so happen to have
right here: Over 50% of traffic on mobile devices starts with a
search engine. The most common searches on mobile are for local
business. Searchers are typically looking for an address, phone
number, hours of operation, or a menu. Give it to
them.


6. Analytics This alone could be several books, DVDs, college
courses, etc., so please don't expect me to do it justice
in a single blurb. Analytics are Google's answer to the Internet
marketing question: "How do I track my results?" There are simple stats that everyone uses, like... Pageviews Unique visitors Average time yon site Bounce rate But analytics is way more beastly than a simple tool
that tells you how many people like you and how
much they like you. Bigger corporations have entire
teams working on the stats they gain from analytics
and analytic-type software.


Final Words Do you feel like an SEO expert yet? Hahaha Man, I hope not. The information I gave you was its basic as it gets, and
it's something anyone can pick up in.... oh... about 10
minutes by reading an article. Real SEOs live and
breathe their craft. They know the ins and outs of the
industry, and they are constantly adapting to the
natural ebbs and flows of the niche. So, if you want to be one of us,



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