Job Summary:

Provide customized analytics to unique and unstructured problems through advanced analytics and carry out behavioural analysis, predictive analysis, advanced segmentation and algorithms to aid campaign decisions and offer development.

Responsibilities

Advanced Analytics, Data-Mining and Data Modelling projects
Undertakes advanced analytics/data-mining and statistical projects – for example identification of cross and up-sell opportunities, customer profiling and using multiple data sources to build scored targeting lists
Assist in designing, developing and executing data driven modelling and data-mining to meet the needs of the Customer Value Management (CVM) unit
Assist in in development of models and tests data models - for example customer segmentations, propensity and predictive models, churn models
Demonstrates a structured and pragmatic approach to analysis and project delivery – including developing an upfront project plan, agreeing deliverables, undertaking analysis and working with Manager, Analytics & Consumer insight to interpret and validate the results.
Works with the Data Warehouse and Information Analysis teams to prepare these models and integrate them into standard data tools. Ensures integrity in the production process and data accuracy.

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