Malcolm Gladwell is probably the most famous nonfiction author alive. When a new book of his comes out, it takes over airport bookstores.

Each of his five books have become bestsellers, thanks to his incomparable ability to marry storytelling to social science theory.

1.Social movements are sparked by small sets of influential people. (The Tipping Point)

2. Context shapes behavior. (The Tipping Point)

3. We make split-second judgment calls all the time. (The Tipping Point)

4. We're primed to think and act the way we do. (Blink)

5. Success isn't just a result of talent, but effort. (Outliers)

6. The rich get richer, the poor get poorer. (Outliers)

7. IQ isn't enough. (Outliers)

8. It's better to be a big fish in a small pond. (David and Goliath)

9. Difficulty can be desirable.(David and Goliath)

Read more: http://www.businessinsider.com/malcolm-gladwells-mind-blowing-ideas-2015-3?op=1#ixzz3UmBLOMNV

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Nice point OP