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How To Create A Deliberate Customer Experience - Business - Nairaland

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How To Create A Deliberate Customer Experience by royalmorn(m): 8:53am On Jul 03, 2015
Many organizations think they have no control over how a Customer feels. They instead choose to create an experience that is rationally sound and efficient--although typically only efficient for the company, not the Customer. They look at their experience from the inside facing out. To create a deliberate Customer experience, it is essential is to take the Outside-In Approach, which means to look at the experience as if you were a Customer. You must see it as if for the first time, and note how you feel throughout each moment. This awareness helps you understand how emotions drive a Customer’s behavior. Additionally, you get the opportunity to change how these moments make Customers feel moving forward.
Re: How To Create A Deliberate Customer Experience by fretfingers: 9:00am On Jul 03, 2015
Thanks for sharing!

But Op siting an example would butress your point..
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 8:29am On Jul 04, 2015
fretfingers:
Thanks for sharing!

But Op siting an example would butress your point..
Thanks. In have personal experience on this.
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 11:44am On Jul 05, 2015
Happy Sunday!
What an awesome testimony this morning from the Director of ZIMB company on how our contribution on Administrative restructuring as brought great turnaround to his business. Lord will thank you for this great this you have done.
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 11:46am On Jul 19, 2015
Royalmorn consults is an organization that helps companies to develop, manage and set up their Financial and Administrative Structures. For more than a decade, we have been dedicated to helping companies all across the world to explore their unique advantage and transformative influence and now they are capitalizing on this revolution at a global emergence.
Having a comprehensive knowledge on organizational structure and an understanding of the role of Business management, Royalmorn Consults provides you a standard administrative structure and good strategy development in business management.
OUR EXPERIENCE
Our consulting company has assisted different classes of clients in setting up their company, staffing and employee training, Administrative structure, strategic marketing, business management etc. Some of our clients who have benefited from our professional consulting service and internal audit include:
Hastom Global Service
ZIMS Building and Maintenance Service
Green Pasture Global service
Spicyhut Restaurant and Bar.
Integrate Company LLC. Dubai, United Arab Emirate.
Atimaggies Resort.
God's Help Communications. Etc

HOW WE ADD VALUE
We offer the best administrative Structure and Services
Special Refreshment courses / training for company staffs.
Creating strategic financial structure that guarantees great returns.
Providing Skillful and Competent Staffs (Staff recruitment).
Organizational branding.
Strategic marketing.
Internal Audit.
Royalmorn Consults has helped every of our clients find the strength they need to transform their services delivery, their product and their brand.
Contact us:
www.royalmorn.com
admin@royalmorn.com
royalmorn@gmail.com
09024779142.
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 7:50am On Jul 20, 2015
royalmorn:
Royalmorn consults is an organization that helps companies to develop, manage and set up their Financial and Administrative Structures. For more than a decade, we have been dedicated to helping companies all across the world to explore their unique advantage and transformative influence and now they are capitalizing on this revolution at a global emergence.
Having a comprehensive knowledge on organizational structure and an understanding of the role of Business management, Royalmorn Consults provides you a standard administrative structure and good strategy development in business management.
OUR EXPERIENCE
Our consulting company has assisted different classes of clients in setting up their company, staffing and employee training, Administrative structure, strategic marketing, business management etc. Some of our clients who have benefited from our professional consulting service and internal audit include:
Hastom Global Service
ZIMS Building and Maintenance Service
Green Pasture Global service
Spicyhut Restaurant and Bar.
Integrate Company LLC. Dubai, United Arab Emirate.
Atimaggies Resort.
God's Help Communications. Etc

HOW WE ADD VALUE
We offer the best administrative Structure and Services
Special Refreshment courses / training for company staffs.
Creating strategic financial structure that guarantees great returns.
Providing Skillful and Competent Staffs (Staff recruitment).
Organizational branding.
Strategic marketing.
Internal Audit.
Royalmorn Consults has helped every of our clients find the strength they need to transform their services delivery, their product and their brand.
Contact us:
www.royalmorn.com
admin@royalmorn.com
royalmorn@gmail.com
09024779142.
Have a great day!
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 6:35am On Jul 27, 2015
MORNING!
You never get a second chance to make a first impression! You can win a customer within a minute, first impressions are so powerful they can override the information people already have about you. A first impression is formed in less than a second.
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 8:39am On Jul 30, 2015
Your MIND!
In everything we do in life, there’s only one tool that stays with us from beginning to end: our mind. It is the great filter. Everything we do and everything that happens to us is filtered through our own mind and thinking. Therefore, we need to invest the time and energy to understand our mind as well as we possibly can, because it affects everything. Maybe you are quick to get angry and judgmental. Maybe you’re laid back and overly detached. Maybe you suffer from anxiety in a number of ways that are subtly holding you back. Maybe you are impulsive and an expert at bullshitting yourself. Whatever it is, we must all figure out our own tendencies and then learn how to monitor them and then adapt to them. Work on your mind!
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 7:03am On Aug 06, 2015
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 12:04pm On Aug 09, 2015
Financial Management

Managing your Cash Flow Cash flow forecast or cash budget is a forecast for income and expenditure for a particular time period. It usually covers the next week or month or quarter.

The cash flow document will list expected cash receipts from sales and other income, and all known and anticipated expenditure due to be made in the period.

It is the business equivalent of a household budget, and is designed to allow management to ensure income will be sufficient to cover expenses, and to seek outside financing if necessary.



Managing your Cash Flow

•Review the cash flow forecast regularly to ensure there are no missed payments or shortfalls in your account. This will need to be at least weekly, if not daily, if cash is tight. This involves checking that forecast amounts become actual amounts i.e. expected payments are received, and expenditure goes to plan.
•Raise and dispatch invoices promptly, endorse them with a due date and state that interest will be chargeable if they are not paid by the due date. Have a process in place to follow up late payments.
•Know when your customers usually pay and follow up any delays. You need to know if your customer has cash flow problems, because if they go out of business, you will not get paid at all.
•Keep stock levels tight to avoid spending money on unnecessary stock. Operate a “just in time” buying policy.
•Check all spending is necessary or beneficial, and rationalize spending and costs.
•Establish a good relationship with your bank or lenders. You may need to apply for further finance, or extend credit terms, so keep them posted on your progress.
If cash is tight, boost cash flow by giving clients an incentive or discount to buy now, or to make early payment.
•Look at different funding options, for example can you buy vehicles on hire purchase or lease them. Refinance loans at lower rates, consider invoice discounting.
Review your payment terms with your suppliers. Can you negotiate more flexible terms, or get a discount?
•Set up alerts, whether it be a text alert from your bank, or an accounts staff member to check the account daily, so if you are near your limit, you are aware in time to take appropriate action.
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 7:30am On Aug 14, 2015
Royalmorn consults is an organization that helps companies to develop, manage and set up their Financial and Administrative Structures. For more than a decade, we have been dedicated to helping companies all across the world to explore their unique advantage and transformative influence and now they are capitalizing on this revolution at a global emergence.
Having a comprehensive knowledge on organizational structure and an understanding of the role of Business management, Royalmorn Consults provides you a standard administrative structure and good strategy development in business management.
OUR EXPERIENCE
Our consulting company has assisted different classes of clients in setting up their company, staffing and employee training, Administrative structure, strategic marketing, business management etc. Some of our clients who have benefited from our professional consulting service and internal audit include:
Hastom Global Service
ZIMS Building and Maintenance Service
Green Pasture Global service
Spicyhut Restaurant and Bar.
Integrate Company LLC. Dubai, United Arab Emirate.
Atimaggies Resort.
God's Help Communications. Etc

HOW WE ADD VALUE
We offer the best administrative Structure and Services
Special Refreshment courses / training for company staffs.
Creating strategic financial structure that guarantees great returns.
Providing Skillful and Competent Staffs (Staff recruitment).
Organizational branding.
Strategic marketing.
Internal Audit.
Royalmorn Consults has helped every of our clients find the strength they need to transform their services delivery, their product and their brand.
Contact us:
www.royalmorn.com
admin@royalmorn.com
royalmorn@gmail.com
09024779142.
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 9:06am On Aug 30, 2015
How to start a new business
We have recently discussed career paths in entrepreneurship and corporate business. Today we are going to look at the things that concern people starting a new business.

Imagine you are about to start a new business. What should be your main concerns?

1. Getting Customers and achieving sales.
This is undoubtedly the single biggest issue facing any business. It has been said that businesses face two problems;-

A) Sales
B) Everything else


While this seems trite, it is definitely true. If the business has robust sales, then everything else can be fixed. If it doesn’t have adequate sales, then the business is in serious trouble, in fact there really isn’t a business.

So the first concern has to be attracting new customers, and retaining existing customers. Developing a “route to market”, a marketing and advertising campaign, and, probably, building a website.

The route to market that you choose will depend on your business and your target market. Consider online techniques including search engine optimization, pay per click advertising, social media marketing. Also consider offline techniques such as newspaper and magazine advertising, posters, and leaflets.

This should be clearly defined and planned in detail before you launch the business and start incurring overheads. Your business plan should be written before you do anything else, and this will address all these issues.

2. Raising capital
Almost every business will need cash to start off with, whether it is to buy stock, lease premises, or just to support the owner until a profit is made. Potential investors will want to see a business plan and cash flow forecast.

The usual routes to raise finance include using savings, or personal credit lines. Friends and family may also invest, and banks are a traditional source of funds. These days crowdfunding presents new opportunities.

There is a balancing act here – not committing yourself to too much debt, but also not under resourcing, which can restrict trading.

3. Cash flow
It is cash flow problems that spell the end for many businesses, so it is important to sort out your cash flow budgeting, planning and money management.

Almost all business need some cash to get started, so you need to consider how to raise that. Are there any loans or grants available?

Banks or investors will need to see your business plan and satisfy themselves they will get a return on their investment, so be sure you have a robust plan in place.

Getting paid is an important part of cash flow, and more difficult than it sounds, so set up a good Credit Control system.

4. Company structure and Legal Protection in the event of business failure.
The Company structure you use for your business is important. It has an effect on the Director’s personal liability, the potential to raise funding, affects tax liability and the reporting the company is expected to carry out. Assess, the advantages and disadvantages of each structure, and what will work best for you.

If you have set up as a limited company with limited liability then generally your personal assets are not at risk. But as a director you must still act within the law and run your business in a responsible manner. But if the business does fail, debts will be written off, as long as you have not personally guaranteed them.

But if you are operating as a sole trader, as you are personally responsible for any losses the business incurs. So your personal assets are at risk. This is the main reason people choose to form a limited company.

5. Accounting, Bookkeeping and Tax
The main concerns are understanding your responsibilities, knowing when to complete accounts, and planning how to record income and expenditure. Make sure you keep all your invoices and receipts. You need to either employ an accountant or use an accounting software package. Again you may need advice from an accountant about local tax issues and the most tax effective way to structure your company.

6. Insurance
The insurance you will require depends on the type of business you have, and the legal requirements in your region.

Most businesses should have general liability insurance to cover against legal issues relating to accident, injuries and claims of negligence.

If you have employees, you may need employer’s liability insurance.

If your Business is selling products, you may need product liability insurance; if you are selling services, you may need professional liability insurance.

If the business owns property, you may need commercial property insurance.

If you work from home, you may need additional home-based business insurance if your normal home insurance policies do not cover business use.

7. Recruiting Staff
This is a big step, so be sure you really need to employ someone and that the business can support the expense of payroll, and additional responsibilities of ensuring you meet minimum wage level requirement, Employers Liability insurance, complying with current health and safety requirements in the work place , employment contracts, registering with the tax authorities as an employer….etc.

Consider hiring freelancers or agencies to do the work for you. This may look more expensive, but be less of a risk and problem, and avoids long-term commitment.

8. Business Premises
Depending on your business, you might be able to work from home, and this can be very helpful in keeping overheads low initially,
It could affect your mortgage and insurance policies, and you may need to take additional home-based business insurance.

If you need an office or business premises then consider location carefully. Think about whether you want it furnished and serviced. This will be more expensive but will leave you free to concentrate on the business.

9. Trademark Protection and intellectual rights
Registering a limited company name prevents other people being able to set up a company using the same, or similar, name. It does not give you any trademark rights on that name. A trademark is a sign that distinguishes goods or services

If you do protect your name or logo as a trademark, this will prevent anyone else from being able to use it without your permission. Registering the company name as a trademark can be a lengthy and costly process, and varies according to your region.

Intellectual Property
Intellectual property (IP) refers to something developed using human intelligence, such as inventions, literary and artistic works, designs and symbols, names and images used in commerce.

IP is protected in law by patents, copyright and trademarks. This ensure that the creator of the IP can be recognised as such, and can derive income from their inventions or creations.

Copyright
Copyright describes the rights that creators have over their literary and artistic works. Works covered by copyright could include music, film, video, books, paintings, sculpture, computer programs, websites databases, advertisements.

A patent is an exclusive right granted for an invention. If a product is patented, then the patent owner has the right to decide how, or even if, the invention can be used by others, and they have the right to charge for that use.

A downside of this process is that the patent owner must make technical information about the invention publicly available in the published patent document, as they have to specify exactly what aspect of the product is protected by the patent.

This can lead to copycat versions, as the patent will only apply to a specific part of the invention or process, and variations will not be covered by the same patent. For this reason many are reluctant to use patents.

10. The Future of your business
Before starting a business, you should have investigated your business idea to ensure it is sustainable in the long-term. However market and economic conditions do change, and nothing is certain. Many businesses need to evolve to survive.

A limited company can be dealt with in your Will, allowing you to state what you would like to happen to your business when you pass away. If you are a sole trader the situation is more difficult, because there is no registered business as a legal entity to pass on to heirs. A lawyer or accountant can help you with this.
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 5:55pm On Sep 08, 2015
Build a Business, Not Just a Client List

One problem with approaching your work purely in terms of “getting more clients,” is that it means you will always have to get more clients. If you don’t work, you don’t have billable hours, so you don’t get paid. Time off will always feel like money down the drain. If you’re not careful, you’ll find yourself on a treadmill, unable to get off. Spend too long on the treadmill and you’ll risk burning yourself out.

Another problem is that you will expend all your energy and creative talent on other people’s projects. And what will you have to show for it? At best, a great portfolio, client list, and testimonials. But if you want to keep eating, you’ll need to keep working.

This is the classic dilemma described by Michael Gerber in The E-Myth – sole traders start out with dreams of independence, but find themselves trapped by their own business. They spend all their time working in the business (doing client work), instead of on it (building the business).

The solution is to stop thinking like a “freelancer” and start thinking and acting like a creative entrepreneur. This does not mean you need to get VC funding and take on an army of staff. The opportunities created by the internet mean you can carry on as a one-person outfit or micro-business. What it means is that instead of just working for hire, you start creating business assets whose value will increase over time.

If that sounds a bit daunting, consider these four types of asset, that are within the reach of any solo operator:

1. A Brand – create and project a professional and consistent image.

Designer and developer Nick Cernis could operate under his own name, but instead he blogs as Modern Nerd and sells his iPhone apps under the name Spiffing Apps. His websites’ design and copywriting are consistent, memorable, and unmistakeable. And because Spiffing Apps is separate from Nick Cernis, he has the option of selling the business in future, allowing the next owner to inherit the goodwill and reputation associated with the name.

2. Online Properties – build digital real estate that grows in value over time.

David Airey is an independent graphic designer. Since 2006, he has been writing a graphic design blog at DavidAirey.com, and more recently at LogoDesignLove.com. He ploughs thousands of hours a year into his blogs. Hours he could have spent working for clients or hustling for new business. But now he doesn’t have to hustle for business any more. Clients come to his Edinburgh studio from as far afield as Japan and Canada. His blogs have also secured him a book deal with respected imprint Peachpit Press.

3. Permission Assets – build lists of contacts who want to know about your ideas, products, and services.

According to Seth Godin, permission marketing is “the privilege (not the right) of sending anticipated, personal, and relevant messages to people who actually want to get them.” A permission asset could be an email list, a blog subscription list, a Facebook group, or a following on Twitter. Every day, Hugh MacLeod sends a cartoon to the folks who subscribe to his email newsletter. They are free to print it themselves or buy a high-quality, limited-edition print from the artist. Enough of them do the latter to make it a very rewarding enterprise for Hugh.

4. Products – turn your knowledge and skills into physical or digital items for sale.
Re: How To Create A Deliberate Customer Experience by royalmorn(m): 5:14am On Sep 09, 2015
In business winning is not the best thing; it’s the only thing. To win in business, you must take charge. You must set the organization’s objectives.

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