A lot of business owners and digital marketers in Nigeria generally do not know (or maybe they choose to ignore) the effects/importance of UX (User Experience) and Site Navigation in the SERP’s (Search Engine Ranking Positions).

Today we are going to discuss at length how exactly you can take advantage of this metric and make it work for you in your own search marketing and website optimization. But first let us make a list of a few things that make up the general user experience for a website.

Site Speed.
Mobile Optimization (Growing Importance).
Site Navigation.
Bounce Rate.
Organization of site content.

Now that we have our list, lets us discuss each individual topic and figure out how you can get it right for your own business.

Site Speed

The beautiful thing about this one is that we can all relate to it one way or the other, no matter how much you love a website, or used to love it – if it runs slowly or way too slowly and there is an alternative running 99% faster we will all leave and use the alternative. And trust me, you don’t want people leaving your website for terrible site speed. In my experience those visitors will never return 70% of the time and beyond that, your “faster” continue reading