Union Bank of Nigeria Plc on Tuesday unveiled a new brand identity. The bank also changed its brand mantra from "big, strong and reliable," to "building simpler, smarter bank.”

The move, according to Union Bank, was in line with it's strategic ambition to become a highly respected provider of quality financial services in Nigeria.

Speaking at the unveiling of the new identity in a ceremony held in Lagos, the Chief Executive Officer/ Managing Director of Union Bank, Mr. Emeka Emuwa, said: “We believe that critical milestones we have achieved in the past three years have laid a solid foundation for us as a bank. The launch of this refreshed identity signals a new phase in Union Bank’s transformation as we set our sights on attracting a new base of customers while remaining focused on providing simple and smart banking solutions to all our customers.”

Emuwa pointed out that Union Bank had been a trusted name for Nigerians for nearly a century, saying that the bank would continue to leverage on its heritage as it embraces a rapidly changing world.

Also speaking at the event, Chairman of Union Bank, Senator Udoma Udo Udoma, said: “I am very proud of the strides the bank has made during my time as Chairman and I commend the board, management and staff on their hard work over the years and I am sure the bank continue succeed as it embarks on a new phase with a refreshed brand identity.”

The highlight of the brand launch event was the unveiling of a massive replica of Union Bank’s iconic white stallion in its new form and Union Bank’s new logo.

Speaking further about the new identity, Head, Corporate Affairs & Corporate Communications, Ogochukwu Ekezie- Ekaidem said as one of the longest standing financial institutions in Nigeria, the new identity pays homage to Union Bank's past and carries with its proposition for the future.

"In developing the new identity, remaining true to our brand proposition of simplicity was foremost in our minds. Our iconic white stallion, which represents strength and passion, is now in motion, cantering forward with energy and dynamism. We have introduced a modern typeface and updated our colour to a fresher and more vibrant blue. Finally, we have included patterns to infuse a contemporary feel to the overall identity,” she concluded.

Since 2012, under the leadership of Emuwa, Union Bank began rebuilding its banking business, by redefining its business model, rebuilding its technology, physical infrastructure and re-engineering its work force.

During this period, the bank has rolled out a new banking platform, Oracle FlexcubeUBS 12.0, and launched Smarter Banking Centres targeted at technology savvy customers looking for convenient banking service. The bank has also built a state-of-the-art data centre, and a new Central Processing Centre to streamline its branch operations and enhance customer service.

http://www.thisdaylive.com/articles/union-bank-unveils-new-brand-identity/223988/ lalasticlala, dominique

Nice. I like it.

Mogidi:
Very nice of union bank to re-brand, in the meantime Buhari also need to be re-branded for the boko haram loving dullard he is.

Your obsession with our president is alarming. You have absoluting nothing else to talk about? Calm down bro.

I'd be back

cool
.
Meanwhile,
You can earn N100 on your Wasere account for freebet! Freebets can be claimed by any person who has not previously used Wasere All you have to do is to signup & place a freebet .
Once you signup you will be given a N100 free bet. You can only be given if you signed up through an invitation link from an already registered user. After registeration, you can start to invite others to earn your own commission. Follow the link on my signature to register.

Very nice of union bank to re-brand, in the meantime Buhari also need to be re-branded for the boko haram loving dullard he is.

I don't know why I always pity this bank. One of my relatives who happens to be a marketer with them compelled me to open an account with them, the account is not very active like it should, I occasionally run it to make my relative happy; something in me always make me see them the way I see Microfinance Banks.

They still should change it to: Union Bank.
"....the President's bank."

I see. But that doesn't stop them from being one of my worst bank

The ol' people bank.

Old papa n mama bank

Union bank no go kill person oooo

They should better sack all those oldies there, UBN was the only head quarter I have been to that if u don't place a stapler on ur document the standing fans will certainly fly ur documents to the bin..

Are they truly smart? With their Old & expired staffs at d counter?

GOOD FOR THEM

none of my business.... on behalf of xvideos n collabo wit d vaseline crew we say goodnyt

Pictures...

Lovely! Good to know

Okay... Kudos to dem

better

Na identity dem go chop

The handwork of Okay Enelama, Ministerial nominee from Abia.

teepsee:
I see. But that doesn't stop them from being one of my worst bank

Bank with Ecobank and you will praise Union bank,

Ecobank has a unique method of spoiling someone's day.

I saw the new logo at the branch on Ahmad bello in vi.


I wish these banks would keep heir old logos cause I liked the old one plus the old fidelity one also

Buhari has bolstered their ego and motivation. when the president is your customer, you need not say much.

Much less a bank nigerians regard as an analogue generation Bank.

All thanks to PMB for the free publicity.

Ok

Old bank

Mr nominee was actually right as regards to the new branding of union bank. Great way to start!!!

THE ONLY BANK BUHARI USED TO KEEP HIS TO KEEP HIS MONEY




IF YOU BELIEVE IT IS TRUE CLICK LIKE IF YOU DONT CLICK SHARE
-----------------------------------------------------------------------------------------------------
in other news

[size=18pt]With the way MTN is Going, Soon You will see a text Like;
TONTO DIKE hasn't taken her bath for 3days. Text "SMELL"To 33419 To Smell Her Armpit![/size]

So make I go open union bank account because of the logo or mantra change? Nonsense

opeyehmmy:
Are they truly smart? With their Old & expired staffs at d counter?

And tellers that are always pregnant.