“The customer is always right.” This expression has been drilled into the psyche of most established businesses so much so that budding business owners simply have no choice but to kowtow to the very many unreasonable demands of their clients. But the truth is, the customer is not always right, and to think otherwise can lead to a grievous disservice to your business and to your clients as well.
Most business owners still adopt this expression simply because they fear that if they act or say otherwise, the customer or client might leave and they lose the business. Therefore, many generations of business owners have sustained this erroneous belief to agree with the customer every step of the way. Here are a few scenarios that may result when you do that:

– When the customers are aware that you don’t hold or defend your position, you risk being bullied by customers, receive your payments late or even lose payment for services rendered, inadvertently hurting your business.

– You might end up producing a low-grade, inferior work that is below the known standard of your business, just because a customer made terrible design demands. But remember, your product speaks for you and your brand. People do not care to know what went down between you and your customer before the production to warrant such an inferior output from you.

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What do you guys think? Is this true? We've always believed that the customer is right or the king.