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The Importance Of Having A Website For Your Business - Business - Nairaland

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The Importance Of Having A Website For Your Business by KoboUP(m): 4:15pm On Dec 26, 2015
If you don't have a website that you can refer people to potential customers are going to assume that you are a small time company that does not take their business seriously, One of the great things about the internet is that the size of your company does not really matter.

A website will not just give you credibility but it will also give the impression that your company is bigger and more successful than it may actually be. You would think that in this day and age everybody would know how important a website is for all businesses.

Any business that does not have a website is missing out on one of the most powerful marketing tools of the modern age.

The Importance of Having a Website for Your Business

Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before leaving the house. Provide a map and directions to your company's shops or offices on your website so that visitors are less likely to have trouble finding the place.

Low-Cost Advertising
The Web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company's marketing campaign, it costs next to nothing to do so. Your website will be the center of your company's online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per-click advertising programs.


Your website can sell products at any time. Potential customers are not restricted to business hours. Instead, they can go online and purchase products whenever they want. A website with an online shop can provide a dramatic boost in sales.

A website is online and accessible 24 hours a day, every day of the year. Because of this, your customers and potential customers can visit your site for support or information about new and upcoming products and services whenever it is convenient for them. Your website will act as an invaluable and always-available resource for information which would otherwise only be accessible during your company's business hours.


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