Tata Motors has announced its decision to change the name of its latest car, Zica, to another name yet to be made public owing to the similarity with the deadly virus, Zika.

The announcement, which is coming a few days to the launch of the small car, is already creating image problem for the new vehicle, according to a report on Tuesday by livemint.com. And this is expected to cost the Indian firm a lot of money.

“A name change means that the company will have to re-spin the wheel — get fresh certifications from Automotive Research Association of India (the government body, which tests and gives a stamp of approval on a new model before it hits the roads), rebuild the brand and delay the launch. It already had burnt substantial cash in creating the new brand and the new model — the first all new model, developed ground up after several years,” it stated.

Tata Motors signed the reigning world best footballer, Lionel Messi, as its global brand ambassador in November last year, according to a Business Standard report. It was followed by a massive digital and outdoor media blitz around the brand and Zica.



An anonymous reviewer, in a Yahoo Autos’ report, says, “In all seriousness, Tata Motors’ renaming its new Zica is a smart and considerate move. Will it be enough to prevent Clarkson, Hammond and May making fun of it on their upcoming Amazon Prime Show? Probably not.

The new car has the size of the Hyundai i10 and it sits between the cheaper Nano and bigger Bolt.

An online auto journal, Top Gear, in a review, says the vehicle is based on an all-new platform on which the designers have put together a smart-looking car.

It says, “The Zica is a fresh design with an unmistakable face. The large swept back headlamps and oversize mesh-type grille gives it a distinct front face.”

Source: http://www.punchng.com/zika-virus-forces-tata-to-change-car-name/

End time..

Just incase I hit FTC ....

Am always happy whenever I hit FTC cos it shows the level of idleness am soaked it.

#5000 per month nko?? Nothing come out.

Creating employment opportunities?? No way.
APC .......... Scam!!!

PDP ....... Thieves!!!


My cert is there wasting Buh I pray it doesn't expire soonest(Lol)

1. Stupi**dity is when you go on social networks looking for real love when the ladies around you r there wasting..
2. Greediness is when you bet with #100 and Ur expecting #5000000 in return...
3. Stingyness is when you see straight win with 1.09 odd Buh you still went ahead to double chance it.
4. Blindness is when Ur part of d bit***ches that shouted APC ..change and at d end of the day,Ur family are dir dying in abject poverty.
5. Fooli**shness is when yur so sad hearing that Lionel messi won his 5th world best accolade n you come out ranting that he should try another club..





I will be coming bk with d season 2 soonest...

Quote me negatively n receive it hot... Kids shouldn't quote me cos am not a promoter.. I hate patronizing upcoming artiste. So keep off

alanposh:
End time..

Just incase I hit FTC ....

Am always happy whenever I hit FTC cos it shows the level of idleness am soaked it.

#5000 per month nko?? Nothing come out.

Creating employment opportunities?? No way.
APC .......... Scam!!!

PDP ....... Thieves!!!


My cert is there wasting Buh I pray it doesn't expire soonest(Lol)

1. Stupi**dity is when you go on social networks looking for real love when the ladies around you r there wasting..
2. Greediness is when you bet with #100 and Ur expecting #5000000 in return...
3. Stingyness is when you see straight win with 1.09 odd Buh you still went ahead to double chance it.
4. Blindness is when Ur part of d bit***ches that shouted APC ..change and at d end of the day,Ur family are dir dying in abject poverty.
5. Fooli**shness is when yur so sad hearing that Lionel messi won his 5th world best accolade n you come out ranting that he should try another club..





I will be coming bk with d season 2 soonest...

Quote me negatively n receive it hot... Kids shouldn't quote me cos am not a promoter.. I hate patronizing upcoming artiste. So keep off

How old are you