Opera has fired a warning shot in the direction of other web browsers on Thursday morning by launching its latest ad-blocking web browser which it says has the capacity to speed up browsing by a whopping 90 percent. Opera became the first desktop web browser with in-built ad blocker which it encourages its users to turn on as it makes their browsing experience seamlessly easy.

Competing browsers like Chrome or Firefox assign plugins like AdBlock Plus the task of blocking ads. But with Opera’s 37.0.2162.0 developer build for Mac OS and Windows, it is baked right into the software. Opera claims that turning on the ad-blocking feature can cut page load times by a 90 percent, which has been confirmed to be true.
According to Krystian Kolondra, the senior vice president in charge of engineering for Opera, the current advertising approach is damaging users’ online experiences. “Our goal is to provide the fastest and the smoothest online experience for our users,” he said in an email. “While working on that we have discovered that a lot more time is spent on handling ads and trackers than we thought earlier.”

Now, the interesting thing is that Google is the king of online advertisement. How it goes from here is a story we all awaits patiently.
Source http://www.timigate.com/2016/03/opera-brings-you-fastest-browser-yet.html#more

opera is good