One of the most popular social
networking website Facebook, is now
reportedly seeing a drop in original
content sharing on its news feed,
which is potentially a major concern
for the company. A report by The Information has stated that posts about public information like news articles dropped 21 percent year over year as of mid-2015. Overall sharing
reportedly fell 5.5 percent from
mid-2014 to mid-2015 as well. It is being said that as the social networking site becomes older, users
have become less inclined to share
updates on their lives even as their list
of friends and acquaintances continues to swell. Facebook also made a comment to The Information saying, “People continue to share a ton on Facebook; the overall level of sharing has remained not only strong, but similar to levels in prior years.” Facebook also has a dedicated team in
place called context collapse, which is
working on finding methods and
ways on how to tackle the major
decline. Company CEO has also spoken
about inspiring personal sharing at staff meetings in 2016, according to
people familiar with the matter. Facebook has also officially announced a suite of tools designed to help Facebook users more easily
communicate with businesses using
Messenger. Now, businesses will be
able to see their Facebook Page
usernames being heavily promoted
across the website, and Facebook will offer new ways to communicate with
them such as Messenger Links, which
are short URLs, and scannable
Messenger Codes. These features are
said to roll out in the “coming weeks.”

m.tech.firstpost.com/news-analysis/personal-sharing-on-facebook-has-declined-and-the-company-is-worried-report-308447.html