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40 Tips To Grow Your Business Using Facebook Marketing - Business - Nairaland

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40 Tips To Grow Your Business Using Facebook Marketing by Obadeyemi9ja(m): 10:38pm On May 08, 2016
In the recent years, social media marketing has emerged as one of the effective ways to boost the traffic, get new customers and definitely create brand awareness which is necessary for your business. The use of social media has changed the way marketing was done earlier.

With the help of social media sites, targeting your customers has become really easy and you are able to establish a global presence as well thus adding a new dimension to your business. So there is no doubt that social media is certainly a stepping stone to success especially for the small business owners who are looking for quick results and that too without spending huge amounts of money.

The Facebook marketing algorithms change at a very fast pace and it is necessary to have the knowledge so that you are able to act accordingly. The frequent updates are definitely a challenge for the business owners as you need to follow them and plan your marketing accordingly.

There are lots of creative ways that can be followed to get the desired outcomes. But as a business owner, you need to be smart enough to deploy the tips in the proper way and get the output. Here are some of the essential tips that you can try on your business and see the difference yourself. These tips will surely work but only if the marketing methodology is planned and executed in the right direction:

1. Create your page – A fan page is a place where you can post everything related to your business, its services and product. Create a page that reflects your business image with appealing timeline so that more viewers get connected with it.
2. Facebook Insight – Before you get started, it is important to identify your audience so that you can target them properly. The Facebook Insight is a very useful feature that will enables you to find the audience and focus on them.
3. Focus on your aim – First make yourself familiar with the purpose of using Facebook for marketing and stick to it to achieve the purpose. Do not go by the crowd but establish yourself as a unique brand name.
4. Stay regular – In order to draw the attention of your customers towards your business, you need to be regular on Facebook and post content frequently. This will attract more people who are interested to get more information.
5. Use captivating content – One of the ideal ways to grab the attention is by creating engaging posts along with the images. Try creative ideas like run contests; organize quizzes etc which keep your audience engaged. This will surely help in getting huge traffic which can be converted into sales.
6. Learn from your audience – The best way to make your customers happy is by knowing their likes and dislikes. Accordingly you can move ahead and make sure you present stuff which is admired by them. See how they respond to your ads or the post for a better understanding.
7. Get more likes and followers – Genuine likes as well as followers can help you to get more traffic which generates leads. But ensure that the likes are real so that the visitors who come to the website are real.
8. Try new stuff – Do not go by the conventional marketing mantra. You can try something different as well so that it keeps you apart from the others and new customers recognize you. If you wish to stay ahead your competitors you will have to be unique.
9. Add link to your posts – Do not forget to add your website or webpage link to the post as it will help the visitors to explore your website easily and find out what they are looking for. This will also enhance the traffic.
10. Use of sponsored stories – These are the stories which come from your fans or their friends. So more people will like the post and get engaged into the story.
11. Custom landing pages – If you wish to reach your fans, then come with customized landing pages which hit right on target and account to about 60% of the traffic.
12. Provide quality information – Good quality content is what appreciated by the visitors so keep in mind that your post is excusive, appealing and certainly full of information.
13. Call to action – This is one of the biggest points that you must not forget. A call to action is not only necessary but the need of the hour. It will help the people to connect with you in a better way and reach out to you.
14. Monitor your progress – Many times your marketing strategy will not work, you need to analyze the flaws and overcome them. Try to figure out the problems as why it didn’t work and make sure that the same mistakes are not repeated. This will help you to come up with a more powerful strategy that works.
15. Use your brand name smartly – Integrate the brand name in such a way that people are forced to show interest in it and come to your site. It is essential to seek their attention and make them bound to at least explore the services once.
16. Facebook ads – The next big thing that you can try is the Facebook ads. Ensure that the ads are conversational and have the ability to engage the attention of the people. Post questions so that more and more people can come up with their views.
17. Personalized Facebook ads – Customization is another way to draw the people towards your business or its brand. Make sure you use this to target a specific audience.
18. Image optimization – Optimizing the images is necessary because so that the targeted audience gets attracted. Even the font size should be perfect to grab their attention. Some of the popular fonts that you can include are Futura, Caslon, Brown and Brandon Grotesque.
19. Images should be sharp – Sometimes the images that you post are blur due to which the message is not conveyed properly. That is why make an effort to increase the pixel size and if you using Photoshop set the DPI to 300. Save the image in PNG format for the betterment.
20. Join similar groups – In order to make new customers, you should become a part of the groups which are similar to yours so that you can attract people from that group too. This will help in building relationship with them and bringing them to your website.
21. Boost your post – Sometimes your post might become very popular among the people. If there is any such post you can boost it by just paying $5 initially. The post will now appear in the news feed.
22. Connect with marketing professionals – The social media experts can help you in guiding through the different marketing channels and how to overcome the new challenges and to cope with the regular updates.
23. Page settings – Using the settings option you can easily enable the feature “Targeting and Privacy for posts”. This will help you to target the certain audience from a particular location or geographic region. Once this is set on, a globe like symbol will appear and you will be able to set the location as well as the language.
24. Recurring posts – If you want your visitors to come to your page on a daily or weekly basis you need to emphasize on the recurring content. This means that you need to create a series of posts so that people look forward to the next post and wait for it. This will build excitement and they will keep visiting the page.
25. Connect with your audience – Try to build a strong bond with your customers. Get familiar with their taste and preferences so as to get their attention.
26. Tags – In order to reach more people, you can easily tag your pot with the other people as well as related brands. This will not only enhance the visibility but it will be easy to reach many new visitors as well.
27. Timing – This is definitely a crucial aspect. If you post content at the right time, it will certainly attract the audiences. For example, morning is the ideal time to post because as soon as people get up the first thing which they do is check their Facebook account for any updates. Thus there are higher chances to get their attention. Even evening is a perfect time when the working professionals as well as students get free and rush to their Facebook. So time your posts accordingly for the best results.
28. Get feedback – Ask your customers to share their experiences in the form of reviews or you can even ask them to share the images. This will pursue the others thus increasing the traffic and sales both. Also you can modify the services if necessary as per the taste of the customers.
29. Mobile marketing – The number of mobile users are increasing rapidly, so it is important to focus on them and make sure you are able to target them as well. It is because they are high in number and can have a significant impact on the traffic.
30. Uniqueness is the need of the hour – Stay unique in content, images, ads etc as people are not interested in stuff which is same and boring. If you do things differently it will certainly have a positive effect on your business
31. Go for long term goals – In order to get excellent results, plan for long term so that you are able to achieve the target. Facebook marketing is a long tern game and you cannot expect results to come within few days. That is why you need to keep on working in order to ensure the business process is growing, improving and reaching new heights.
32. Ideal sales funnel – Facebook is a platform from which you can generate huge sales but only if hit in the right direction. Right tactics and its execution is what makes the difference and drives the sales.
33. Update your email list – This is one of the most effective ways to reach the audience and make sure that they visit your site and connect back to you.
34. Track your analytics – Give time to your analytics and understand how your posts have been doing. Don’t go by the number but make sure that graph moves ahead and your customers are increasing.
35. Keep experimenting – In order to stay ahead you should keep experimenting with different stuff so that it is always a change for your visitors and new customers also get attracted.
36. Keep yourself updated – The Facebook updates can help you in framing a marketing plan which actually works, thus gain as much knowledge you can and keep yourself updated with the latest trends.
37. Don’t over promote – Over promotion can bring down the number of likes to your page thus affecting the traffic. So ensure that the promotion is perfect and as per the requirement.
38. Add latest news – To keep the audiences intact, you can post news relevant to your business or you can even share the latest happenings of your business along with the images for better exposure.
39. Profile optimization – Optimize your profile as per the Facebook guidelines as it helps in improving the search results. For example the description box is limited to just 154 characters only.
40. Connect your Facebook profile with other social media platforms – This yet another way to grow your customers as your Facebook posts will appear on other platforms as well thus enhancing the visibility by leaps and bounds

There are various way through which brands and businesses can use the enormous opportunity fir targeting audience for creating awareness and causing engagement, but these tips have been tried and certified okay by various experts. I trust them to work wonders for your business if they are properly interpreted and applied to your online marketing.

Kindly share your experience as you experiment with any of these tips. But be mindful of your business type and size while you keep your other eye on your competitors in the market place.

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I turn your business worries to engaging stories for your target audience
via Social media, Email marketing and Blogging.
You could call it content-driven digital marketing.

Catch me on Facebook(obadeyemi),
Twitter(@obadeyemi),
LinkedIn (obadeymi)
www.obadeyemi-ng.com
Re: 40 Tips To Grow Your Business Using Facebook Marketing by olearyzuokumor: 11:33am On Jul 04, 2017
your writeup is interesting. I need more Info and a step by step guide on how to get my ads of Facebook flying, how do I reach you. my WhatsApp number is 08034381977

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