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16 Reasons Why Your Digital Marketing Is Failing - Business - Nairaland

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16 Reasons Why Your Digital Marketing Is Failing by pass4life(m): 2:10pm On May 31, 2016
16 Reasons Why Your Digital
Marketing is Failing

As defined above [click on the link below to read our definition], these 4 categories: design,
content, traffic, and conversion make up our
[Differentiate.Online's] 360° Digital Marketing Framework. And under
these 4 categories are the 16 reasons why your
digital marketing is failing.

DESIGN Flaws:

The 1st reason is that your website is not
custom made. Your digital marketing is
failing because your online marketing tool
[website] is not creatively crafted to the
specification of your business objectives.
Meaning, your website does not look
appealing enough to your target customers
and that instantly communicates a wrong
impression that negatively impact your
brand.

The 2nd reason is that your website is not
user friendly. Your digital marketing tool,
website, needs to be user friendly and that’s
because it wasn’t created with the user in
mind. Meaning, your website is not easy to
use and understand which in effect turns off
visitors [potential customers] that visit your
site.

The 3rd reason is that your site is not mobile
responsive. Your digital marketing is failing
because your website is not designed with
mobile device users in mind; smart phones
and tablet users. Majority of your target
customers access the internet via their
mobile devices, having a website that is
incompatible on mobile, is a colossal loss of
potential customers.

CONTENT Flaws:

The 4th reason is that there is no story
selling. Your digital marketing is failing
because you are not creatively using words
to tell your brand story in a compelling
manner. Meaning, you are not using the
language your target market uses to
address their major problems and meet
their desired needs.

The 5th reason is that there is no brand
positioning. Your digital marketing is failing
because you’ve not created a niche for your
brand. Meaning, you’ve not been able to
position your brand in the minds of your
target customers. There is no uniqueness
and usefulness of your brand in the mind of
your customers.

The 6th reason is that there is no brand
differentiation. Your digital marketing is
failing because there is no established
difference of your brand in the marketplace.
Meaning, you are not communicating your
brand’s superior value proposition to your
target market.

The 7th reason is that there is no
competitiveness. Your digital marketing is
failing because you have no edge over your
existing competitors. Meaning, your digital
marketing content isn’t communicating the
competitive advantages your target
customers enjoy when they choose you over
existing competitions.

TRAFFIC Flaws:

The 8th reason is that there is no visibility.
Your digital marketing is failing because
there is little or no awareness of your brand
online, especially within your chosen target
market. Meaning, your brand is not actively
recognized by potential customers, and also
not visible on both search engines and
social media networks.

The 9th reason is that there is no lead
generation. Your digital marketing is failing
because you are not generating leads via
search engines and social media networks.
Meaning, you are failing to capture the
traffic that goes to your website into your
sales funnel.

The 10th reason is that there is no search
engine optimization. Your digital marketing
is failing because there is no search engine
optimization for your website. Meaning,
when potential customers searches for
solutions to their problems online via search
engines, your company doesn’t show up as
a solution provider.

The 11th reason is that there is no social
media engagement. Your digital marketing
is failing because you are not engaging with
potential customers through social media
networks like facebook, twitter, linkedin,
instagram, etc.

CONVERSION Flaws:

The 12th reason is that there is no
profitability. Your digital marketing is failing
because there is no increase in revenue.
Meaning, you are not making sales profit
due to lack of online leads.

The 13th reason is that there is no sales
funnel. Your digital marketing is failing
because your website does not serve as a
sales funnel or sales process that leads
potential customers on the buying journey.
Meaning, your website does not capture and
process potential customers into paying
customers.

The 14th reason is that there are no special
offers. Your digital marketing is failing
because your website is not communicating
the special products/services you offer to
the potential customers. Meaning, you don’t
offer promos on your product/service that
encourages your customers to patronize you
more.

The 15th reason is that there is no
customer database. Your digital marketing
is failing because your website does not
serve as a tool for capturing potential
customers’ information. Meaning, you don’t
have a collection of information about your
potential customers for effective
communication, follow-up and better
services.

The 16th reason is that there is no brand
preference. Your digital marketing is failing
because your brand is not creating an
emotional attachment with your target
market. Meaning, you are not using
strategic content marketing to build loyalty
with your business brand.

www.differentiate.online/why-your-digital-marketing-is-failing/

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