BlackBerry is making a last ditch effort to survive in the smartphone market


BlackBerry has long stopped being the go-to name in mobile devices, but the beleaguered company is making what is likely its last stand to be a major player in the smartphone market.



The company plans to release three new smartphones beginning later this year, according to VentureBeat. BlackBerry has struggled to compete with Apple's iOS and Google's Android operating systems for a few years now, and the company's latest device, the Priv, has achieved mediocre sales to date.


The three new devices are codenamed Neon, Argon, and Mercury and will target both the consumer and enterprise markets. Each of the new phones will retail at a cheaper price than the Priv.



The Neon will be the first phone released later this month or next month. The device has a full touch screen and should retail at a comparatively low price point.



The Argon will be the most advanced of the three new phones and will be similar to the Priv in features. It will launch sometime in October and will target the more hardcore BlackBerry fans, though it will still be less expensive than the Priv.

The Mercury will be the only one of the three phones with a full QWERTY keyboard, just like the Priv, but the keyboard will not be concealable.


The three devices will be a test to determine if Blackberry can survive in the hardware manufacturing business. The company hopes the cheaper price points on these phones will let them fare better on the market than the Priv.


BlackBerry’s hardware sales have struggled mightily in the past few years, and the company plans to transfer its efforts toward providing software and security solutions for the enterprise as a result. But this segment has not yet compensated for the declining handset sales.



http://www.businessinsider.com/blackberry-will-release-three-new-smartphones-2016-7

Blackberry priv for N220k, haba why? Who go buy am? How e wa take sell?

hmmm I hope they don't end up like Nokia