Dear Sir,



ENGAGE YOUR TARGET AUDIENCE USING ATM ADVERTISING IN FIRST BANK AND UBA IN OYO STATE



Permit me to introduce ATM Advertising as a digital advert(s) displayed on the cash machine screen before, during and after each transaction to create awareness and engage your individual target audience in Ibadan and its environs. The largest Digital Out Of Home media network in Nigeria providing more screens than any other Digital Out Of Home network. (Potentially more than 15k screens). It is suitable for both tactical and strategic campaigns



ATM advertising can be used for both Tactical (Short term) and Strategic campaigns (Long term) in launching a new brand, Admission into Schools, as well as to remind target audience on your existing brands and or Services on First Bank and UBA ATMs (The Largest ATM Provider)in Ibadan.



Benefits of ATM Advertising to Brands:

· There is flexibility on the quantity, duration and costs unlike a billboard

· With the right creative designs, it is highly impactful and creates a closer feeling and engagement with the audience

· Guarantees Very attractive and excellent visibility both day and night

· High quality one-to-one audience engagement - 43 seconds of undivided attention with each customer.

· High transaction volume, mass reach - more than 50million transactions every month

· Captive Audience -No body looks away from the ATM screen while the “Transaction is Processing” Users are always alert and focussed for the 43seconds it takes to conclude an ATM transaction, therefore, it is the most effective way to send a brand message to a captive audience that cannot turn off your message.

· Brand Interaction - Brands enjoy a high quality one-to-one interaction with a customer at the ATM

· It delivers a customised message and engagement with a captured and secured audience.

· It measure the effectiveness of campaigns, giving results which are often far higher than other advertising channels

· ATM Ads helps to reinforce logos, imagery and messaging at the point of sale, catching the eyes and attention of current and potential customers. can provide card user transaction counts measurement of the advert campaign.

· The customised messages can be designed to evoke an audience’s “call to action” i.e. Yes/No to a buying signal or promotion, communicate discount etc.

· It effectively reinforces advertising “Recall”.



Our Proposal:

We propose these ATM Adverts to you at the rate of N18.00 per Unit (Still Image) and N22:00 per Unit (Video – No Voice) VAT exclusive (All negotiable) on FIRSTBANK AND UBA ATMs major branches in Oyo State and Nationwide.

We are inviting you to take advantage of this unique opportunity to use ATM Ads as a form of “Point of Sale” Advertising and watch your client base and revenue grow.

For further information, please contact the undersigned.



Kind regards,

ODETOLA, Timothy O. 08076628730

ISA Office: Oyo State
timothodetola1073@gmail.com

For: ISA with AfroMedia Plc.